by Kevin Banet | Mar 12, 2020 | Business matters, News
Home care as a healthy alternative to residential facilities Whatever the outcome of the coronavirus and its dangers, there are bound to be permanent changes in the practice of home care. This could be helpful to home care practices – if they carry out the right...
by Kevin Banet | Mar 9, 2020 | Home Care Administration, News
Home care agency owners often go it alone. Here’s why they need a home care coach. Many years ago, a dedicated high school coach quietly told a runner on his cross-country team, “You should win that race.” I was a friend of that runner, Carey...
by Kevin Banet | Feb 28, 2020 | Case study, Direct mail marketing
Reaching your referring partners Discharge planners, nurses and doctors are super-hard to reach, right? It’s like trying to crack a stone egg. Well, I just got off the phone with one of my clients, Kurt Hjelle of Oswego, IL for whom we here at Savvy Senior...
by Kevin Banet | Feb 27, 2020 | Case study, Videos, Website design
Your home care agency website can be greatly improved with a website makeover by following these seven steps. This is good for both user experience and search engine optimization. (See the video below, and our company mascot Buddy in the background.) A Chicago-based...
by Kevin Banet | Feb 2, 2020 | Copywriting, News
Reach a soft spot A popular commercial in this year’s Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory...
