Super Bowl ad can help you tug heartstrings

Super Bowl ad can help you tug heartstrings

Reach a soft spot A popular commercial in this year’s Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory...
SEO vs. marketers – which is better?

SEO vs. marketers – which is better?

Five reasons to add SEO to your marketing mix I’ve talked with several senior care companies recently about search engine optimization. They are often not too impressed. One of those who offered his thoughts was Jeff Altschul, director of sales at Life Care...