Home Care Marketing Blog
Case study: Get 5-star ratings with this simple method
Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
Facility lockdowns demand retooling for home care marketers
Are your home care marketers facing locked doors at care facilities? Yes, the prospecting landscape for home care salespeople has radically changed in the light of the COVID-19 outbreak. It's been six months since the virus restrictions began in March, and it's like...
Fulfilling Google’s “EAT” rules in the fight for higher search ranking
Chicago is known as a city of neighborhoods. But not everyone acts neighborly – something I learned rather abruptly one day. Some years ago I stopped two gang members from getting into a fight on a church playground. I sensed trouble and stepped in between them. It...
One awesome SEO tip for local searches
Right at Home has got it right. So has Synergy HomeCare. They both have optimized website pages for Orland Park, a city in the southwest Chicago suburbs that they serve. Thus, these home care agencies are able to attract home care prospects who are looking for good...
Low-quality website pages hurt your home care seo
Do you have hundreds of poor-quality pages on your home care agency website? In the old days of search engine optimization, content was king. Many home care owners just stuffed their websites with as many pages as possible. Or paid other people to do so. These pages...
How a “lost sheep” website can get found on Google
Getting found on Google What if you built a website and no one found it - not even Google? A lot of home care agencies are likely wondering how they can get found on Google. When your website is a lost sheep in the search world, it makes you think of the saying "what...
Why Google My Business is good for home care
Our data study - 36% increase for Google My Business How important is it to claim your Google My Business listing for your home care agency? A lot, we found out. The Google My Business feature has been around for a few years. Our data study found that it makes a...
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