Home Care Marketing Blog
How we get 30% and 40% email open rates
The next-day email knocks 'em dead If your email open rate for your home care clients is 25%, that's about average. But why be satisfied with average? Reach high. In this article, imagine that I am the famous college basketball coach Bobby Knight. I want you, as a...
Quick sales trick to put your name before home care prospects
When this corona-thing is over ... Wouldn't you like to put your home care agency's name right into the hands of your prospects? There is a simple way that can be used by anyone. ... You might be confined to your home during the stay-at-home order now, but as soon as...
Our COVID-19 Alert Package
Reassure your public against COVID-19 fears If you're a home care agency owner, your clients need to be reassured that you have a best-practices protocol in place in light of the current COVID-19 pandemic. Your caregivers need the same reassurance. What you need is a...
Quarantined for life!
It is said that Abraham Lincoln was once chided by one of his cabinet members for making a joke during the Civil War. He responded, "If I did not laugh at a time like this, I would have to cry."
What big agencies are doing to address coronavirus fears
Coronavirus / COVID-19 notice on our client's home care website Put up a COVID-19 alert notice Since the storm has arrived, it's time to adjust the sails a bit. If agencies respond correctly in the face of the COVID-19 crisis, they will stay afloat, help others, and...
How you can turn the coronavirus problem to your home care service’s benefit
Home care as a healthy alternative to residential facilities Whatever the outcome of the coronavirus and its dangers, there are bound to be permanent changes in the practice of home care. This could be helpful to home care practices - if they carry out the right...
“You should win that race”
Home care agency owners often go it alone. Here's why they need a home care coach. Many years ago, a dedicated high school coach quietly told a runner on his cross-country team, "You should win that race." I was a friend of that runner, Carey Pinkowski, who would go...
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