Home Care Marketing Blog
Our COVID-19 Alert Package
Reassure your public against COVID-19 fears If you're a home care agency owner, your clients need to be reassured that you have a best-practices protocol in place in light of the current COVID-19 pandemic. Your caregivers need the same reassurance. What you need is a...
Quarantined for life!
It is said that Abraham Lincoln was once chided by one of his cabinet members for making a joke during the Civil War. He responded, "If I did not laugh at a time like this, I would have to cry."
What big agencies are doing to address coronavirus fears
Coronavirus / COVID-19 notice on our client's home care website Put up a COVID-19 alert notice Since the storm has arrived, it's time to adjust the sails a bit. If agencies respond correctly in the face of the COVID-19 crisis, they will stay afloat, help others, and...
How you can turn the coronavirus problem to your home care service’s benefit
Home care as a healthy alternative to residential facilities Whatever the outcome of the coronavirus and its dangers, there are bound to be permanent changes in the practice of home care. This could be helpful to home care practices - if they carry out the right...
“You should win that race”
Home care agency owners often go it alone. Here's why they need a home care coach. Many years ago, a dedicated high school coach quietly told a runner on his cross-country team, "You should win that race." I was a friend of that runner, Carey Pinkowski, who would go...
The People magazine technique
Reaching your referring partners Discharge planners, nurses and doctors are super-hard to reach, right? It's like trying to crack a stone egg. Well, I just got off the phone with one of my clients, Kurt Hjelle of Oswego, IL for whom we here at Savvy Senior Marketing...
Video: 7 Steps to increase web visitors up to 74%
Your home care agency website can be greatly improved with a website makeover by following these seven steps. This is good for both user experience and search engine optimization. (See the video below, and our company mascot Buddy in the background.)A Chicago-based...
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