Recruiting caregivers requires going the extra mile.
Just this week I sent out an email to caregivers whom we had recruited over the last thirty days to ask whether they had obtained employment. I asked whether they had gotten contacted, gotten an interview, or whatever.
Early results – one person said he had been hired. Great.
But another one said she had never been contacted by the home care agency.
Now, this isn’t supposed to be how it works.
I regularly ask my client agencies to call these candidates right away – the same day I hand over their names to them.
Everyone today expects things to happen quickly.
In this case, the candidate – I’ll call her Benita – answered our ad on Oct. 25. I had a nice chat with her on the phone shortly after she clicked on the ad. Then I passed along her name to my client agency.
Maybe something went wrong with my email – or maybe the home care agency just didn’t feel they needed someone right away.
But they should have contacted her.
It’s important to contact these candidates right away – the same day I give notification of them, even if they don’t need their help right away.
The job market is tight. Service workers are in demand. These caregivers can easily find work in other ways. They will work as day care helpers, as school assistants, as household cleaners or whatever, if they don’t hear from you.
Consider them as important as clients. Don’t let a day slip by. You may have to pursue them in the same way you pursue home care clients.
The best ones are out there – and it pays to interview as many as you can to get the cream of the crop.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
Image by Katie White from Pixabay
