by tgette | Sep 26, 2025 | Boomer Newsletter Program, Direct mail marketing
David Ogilvy, founder of Ogilvy and Mather (AI image) More Like a Gift Than a Deal What if you could quietly slip a persuasive note into your clients’ mailboxes—so smooth, so irresistible—that it felt less like a pitch and more like a cream-filled donut on a Sunday...
by tgette | Sep 22, 2025 | Boomer Newsletter Program, Client retention
Have you thought about how to gain loyalty with your home care clients so they stay with you? Here’s how a newsletter can entertain and inform — all the while subtly acting like a sales letter. Here’s the bridge: a monthly printed newsletter. Old-school,...
by Associate Editor | Jul 26, 2025 | Boomer Newsletter Program, Customer retention
Planting the Seeds of Loyalty “Newsletters are worthless.” That’s what so many business owners believe. But here’s the truth: a printed newsletter—when it’s personal, warm, and informative—can be like a bridge that connects your clients and prospects more deeply to...
by Kevin Banet | Jul 23, 2024 | Boomer Newsletter Program
Click straight to the subhead: FirstHeadingYour newsletter must grab attentionSomething tangible Your newsletter must grab attention “Make ‘em laugh, make ‘em cry, make ‘em … wait.” Sounds simple, but this phrase, attributed to English novelist and dramatist Wilke...
by Kevin Banet | Jul 6, 2024 | Boomer Newsletter Program
Click straight to the subhead: FirstHeadingA newsletter for your Baby Boomer clientsNewsletters Can Capture Referrals“Show Me the Money”Paid vs. MailedPaid Ads vs. Printed Newsletters — What’s the Best?Paid Internet AdsPrinted NewsletterSee What Sticks?This “Mad...
