Senior service agencies would stand to gain
For the first time, digital marketing will account for more than half of ad spending for US businesses, predicted the Wall Street Journal recently.
That’s news that the senior care services company can benefit from.
Much of that is due to the effects of the coronavirus, as consumers are staying indoors and spending more time on the internet, the paper said.
Senior services and home care agencies should review their marketing efforts. In-person sales efforts have all taken a hit during this time, such companies will no doubt agree. Therefore it would help if they took a critical look at their website design and digital footprint.
Meteoric rise of digital
The Journal referred to digital advertising’s “meteoric rise,” which has occurred at the expense of more traditional platforms, such as newspapers, local television and magazines. The article stated,
“Online ads can be cheaper than those placed on other media platforms and they allow marketers to better target and measure the performance of their ads. These advantages have become ever more important during the pandemic as businesses cut ad budgets and consumers spend more of their time and dollars online.”
Three years ago digital advertising accounted for only a third of all the country’s ad spending, the Journal said, quoting GroupM. It was then about the same size as newspapers, radio, magazines and local TV combined. “As of 2020, these four categories’ combined share of the U.S. advertising market has shrunk to 21%,” the paper said.
A few months ago we reported that the coronavirus pandemic has sucker-punched the personal services industry. A staffing company owner’s cry for help was that “Covid is thwarting my face-to-face marketing!”
Review these six digital methods
If you are a senior service or home care company, you might want to consider:
- Upgrading your website
- Making sure your site is mobile-friendly
- Adding content to your website on a regular basis (it helps improve your SEO)
- Designing an email program to keep in touch with both current clients and prospects
- Claiming your Google My Business listing, and updating it with posts regularly
- Making regular posts to your company’s Facebook page
Your current clients and prospects expect a strong digital presence – one that reflects an up-to-date communications system that conveys the unique qualities and mission that make you stand out among others.
Of 15 of the best home care marketing ideas, Home Care Pulse listed seven online methods, six in-person or traditional media (newspapers) methods, and the last two had to do with branding your service and tracking results.
The three top marketing methods they listed were:
- Maintain a strong social media presence.
- Consistently publish blogs on your website.
- Optimize pages on your website to improve your SEO.
Let us boost your digital marketing!
We at Savvy Senior Marketing can help with all of these projects. Building or redesigning your website is a one-time project, whereas the other projects are done on a monthly retainer system. You might want to test out one of our systems for several months to see the results.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
