Secrets of finding new referral partners for your home care

Right now, there are adult children of elderly parents looking for your home care company.

They just don’t know your name.

There are social workers in nursing homes looking for agencies such as yours to refer their clients to.

I know. I’ve talked to them.

They say things like, “Yes, we have families looking for home care.”

Wouldn’t you like to talk to them?

I have their names on my desk in front of me. Let me tell you how you might fit into our program.

First of all, let me ask: are you a home care agency with a steady stream of clients? Would you like to grow your business?

Or maybe you see the need to get a steady stream of prospects into your pipeline. You know that your current clients will eventually pass away or just quit your service, and you need to replenish your numbers.

You’re probably wondering, “How can I do this?” “How can I find and get through to these discharge planners?”

You are likely raising these three questions:

• “How do we find the names of these referral partners?”
• “How do we make inroads with them so they know, like and trust us?”
• “When they talk to their clients about home care, how do I get them to refer to us and not our competitors?”

DNA of lead generation

These questions are baked into the DNA of our Client Acquisition Program.

Think of these three questions as the starting blocks against which a sprinter pushes when bolting forward when the starting gun fires.

We designed our program around the important questions.

For the home care agency, this is a perfect lead generation program.

Five tedious tasks

We know that it’s difficult to get the marketing ball rolling.

That’s why we’ve designed our program to take five bothersome, tedious (and need I say boring?) tasks out of the hands of your staff.

Tedious tasks we will do for you:

1. Pour over internet results and find the nursing homes, SNFs, and hospitals, as well as the key staff members who will make referrals to you.
2. Purchase expensive mailing lists.
3. Set up an email system to keep in touch with these people and track the results.
4. Develop a relationship with these people through phone calls, emails and direct mail through the post office.
5. Overcome the “pick up the phone” reluctance that is part of every inertia-challenged marketer.

Legwork is done

We’ll admit, this technique brings together a lot of currently-used methods, but as far as we know, it’s new to the home care industry.

And there are unique aspects of our system – the sequence of actions and psychological and artistic approaches we use. There are subtle components of it that, frankly, it’s impossible to fully describe it here. All of that makes it an elusive secret. You might as well let us do it for you.

We have done much of the legwork already for you. For example:

• We have the names of more than three hundred nursing homes and rehabs in these Chicago-area counties: Cook, Lake, DuPage, McHenry, Kane and Will.
• We also have the names and contact info of more than nine hundred professionals throughout the Chicago metro area who can refer to you.
• We have begun a relationship with these potential referral partners via interesting and informative emails, and we know who is reading them.

This is a system that works, and is not known to many home care companies. Thus we are bringing this opportunity to you for your benefit.

Professional in the next cubicle

Just think of our system as having a professional marketing person with expertise in home care marketing, sitting in an office next to yours, making contact with these referral partners on your behalf every month.

• Wouldn’t that bring a sigh of relief to your marketing efforts?
• Would that bring an end to the frustration over wondering whether your pipeline of prospects will be enough to sustain your home care company and/or make it grow?
• Won’t it feel good to work closely with a marketing professional who can breathe fresh air into the energy level of your office?.

…And what will happen if you don’t have such a system? Or any workable system? Imagine your client base drying up like a grape in the sun. You must admit – your home care agency will eventually have to close.

Do you have a system to find good prospects, attract them, and bring them along in your marketing funnel?

Here’s the first step to qualify: If you have reliable caregivers with a track record for good service and you want your agency to expand, contact us today to move the sales needle forward.

Read more about “How we started our home care marketing system.”

Find out whether your home care agency would qualify for our system, “What we need from you.”

Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.