I recently spoke to a home care agency owner who had begun his plan to bring in more clients.
He knew he had to spend money.
“I hired someone,” he said. “If I pay them $50,000 per year, they would have to produce in three months. Otherwise, he goes.”
I agreed with him.
That’s a lot of money down the drain if new clients don’t start coming in the door.
Your marketer is a salesperson. There is a saying that salespeople tell each other: every morning you look in the mirror and the person you see is unemployed.
This is gun-to-the-head mentality. You’ve got to produce, or your family goes hungry.
The wolf is not only at the door, he’s chasing you down the street.
When you hire us at Savvy Senior Marketing to do your home care marketing, you will be working with a person with a gun-to-the-head mentality. We have to produce for you, or we are out the door.
That’s the thinking that has built our system of finding social workers and other discharge planners who can refer home care clients to you.
I’ll admit that at this point our system is rather new. But let me tell you eight secrets of what makes it work.
Get past the gatekeepers
We make the cold calls, get past the gatekeepers, and obtain lists of healthcare professionals. We capture their names and email addresses and send them a steady supply of marketing materials that grabs and holds their interest. That means emails and items sent through the post office.
Our visuals may include a clever graphic, and our emails may include recent news about social work.
We even watch trends in healthcare to see which way the referral winds are blowing. For example, rehab referrals are changing.
When you hire us, you get a person who specializes in home care. So you won’t have to do a lot of work educating the marketer. We interview you and find out your unique selling proposition, and any personal interests you may have that connects these prospects to you.
Then we supply you with the prospect names on a shared spreadsheet so you can call them up for an in-person appointment. And we give you a monthly report of our work.
In sum, we make the introduction, cultivate the source, and then we make your brand stick in their minds like glue.
To review, here are the components of our system, called the Client Acquisition Program:
- Make cold calls
- Obtain lists of healthcare professionals
- Send them emails and items through the post office
- Watch trends in healthcare
- Specialize in home care
- Promote your USP
- Help you follow up in person
- Provide monthly reports
Frankly, we don’t know of anyone among the home care marketing services that has a service like ours.
Tailored for home care
Our service is called the Client Acquisition Program. It’s uniquely tailored to home care agencies and anyone else who could get referrals from social workers working in certain facilities.
I can’t show you our graphics and copywriting chops here publicly, but I can reveal to you some of our wizardry if you make an appointment with me for a video meeting.
Wouldn’t you like to hire a part-time professional who can begin producing from day one? Someone to add to your team who would not cost you the amount, or risk, of a full-time employee?
(Speaking of cost, an employee’s cost is much greater than the base salary. According to the Small Business Association, a rule of thumb is that when you add employer taxes, other expenses, perks, and time off, you will be paying as much as 40% more for that employee. So for a $50K salary hire, we’re really talking $70K. Others will say it’s more like twice the salary base.)
Are you looking to expand your home care agency? Or hoping for a sales funnel that consistently fills your marketing pipeline with prospects? Contact us today at the below link and make an appointment at your convenience.
Act quickly, because we reserve cities for each client. For example, I have only so many cities left in the Chicago metro area for new home care clients. Some cities are locked in and we cannot offer services for anyone else in that area.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
