Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours.
Local agencies – those not part of a national chain – are interested in learning about SEO and whether it can help bring in new home care clients, as judged by how many emails about the subject they have been reading, our research shows.
We at Savvy Senior Marketing recently studied mid-sized home care agencies and how they responded to recent emails about marketing, and about SEO in particular. Three email messages were sent a total of more than two hundred times, and 29% of them opened them.
“This is an encouraging sign,” said Kevin Banet, Savvy Senior Marketing president. “Smaller agencies often have a difficult time competing with bigger franchises with their sophisticated systems behind them,” he said. “The big guys have expensive systems for billing, scheduling, finding new talent, fulfilling regulations and so on. Marketing is one of those systems. Smaller agencies often don’t have the sophistication that is needed.”
The agencies’ interest was gauged by the open rate of the three email messages. “A twenty-nine percent open rate is a good one for just about any industry,” Banet said.
Savvy Senior Marketing’s emails talk about the fundamentals of SEO. These fundamentals consist of mobile-friendly websites, good content posted on a consistent basis, good on-page SEO, good reviews from review sites, and so on.
About the use of software in the care industry, the magazine Business Insider says that senior care is primed for “digital disruption,” which involves various areas of back office operations. We would include marketing to that.
The labor shortage and sustainability problem is a serious one, but increasing digitization in the healthcare industry can help resolve it. These new digital healthcare technologies can help bring down costs, improve care quality, and create a more sustainable business model for senior care.
– Business Insider
The respected marketing journal Search Engine Journal says that more seniors are using digital means.
Aging populations and increasingly tech-savvy seniors present a huge (and relatively untapped) marketing opportunity. To maximize this, marketing teams need to target more than simply older audience influencers.
Influencers of course are those children in their 50s and 60s caring for elderly parents.
