Home care sales needs a system
Do you feel like a 13-year-old boy calling a girl to ask her to the school dance – and then her dad answers the phone?
Sales expert Jeb Blount asks this question when addressing the feelings of a lot of salespeople. They are reluctant to pick up the phone. They fear rejection. They are at a loss as to what to say.
Many home care agency owners, or even their marketing people, are trapped by this anguish. Rather than just start dialing, they make another trip to the coffee machine. Shuffle papers on their desk. Fiddle with their CRM software.
Let’s face it – it’s a pain to pick up the phone.
But why should you have to go through this agony?
Your job is to run your home care agency – not chase down social workers. Or, if you are the marketer, to give talks to groups of people. Not to master the complexity of CRM software or automated email.
Why not hire a trained expert – one who works within the home care industry, knows who to ask for, and who knows some social workers already?
You’ll get better results than an offshore solicitor with an uncomfortable-sounding accent.
You want an appointment setter who understands what you are looking for — short-term rehab patients who are being discharged from a nursing home after a hospital procedure, and who need help at home while they recover. Patients who can draw on their own private payments, or from long-term care insurance to pay for home care.
Take the anguish away
Here at Savvy Senior Marketing, we provide a system for home care agencies that gets to know these social workers and discharge planners and brings in these referrals. We will make appointments for you every month, on a given day of the week. We’ll talk to social workers who interact with rehab patients all day long.
As a matter of fact, we already have the names of nearly one hundred social workers in nursing homes/rehabs in the Chicago area on our list. And we can build up a list for you in any other state as well.
And not only that, we send them various media throughout the month mentioning your agency to keep those all-important touchpoints happening.
Frankly, we don’t know of any other appointment-setting system specifically designed for the home care industry.
It’s not just a one-time relationship with these referral partners – it’s one that’s long-term. All the way to the dance.
What kind of work do we take off of your hands?
I’ll be up-front: it takes around 16 calls to social workers to make four appointments. And it may take thirty or forty calls to find out the names of other social workers in your area.
Do you really want spend that much time on the phone every month?
Keep the pipeline filled
Every business needs an ongoing source of clients. Current clients move on for one reason or another. So you need to keep your pipeline of prospects filled.
If you don’t, your business is dying.
If you are frustrated in not being able to keep clients coming to your door, contact us to learn more about our Client Acquisition Program. We’ll explain what it’s all about, and what we need from you to make it happen.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
