Want to find more senior care clients for your senior services company?
Pick up your marketing fishing pole and get ready for a big catch….
A quick and easy way is to run paid ads for your product or service and make follow up calls and touches to convert prospects into clients and customers.
With this method, home care agencies, as well as senior service companies, can effectively run paid ads on social media platforms. Then they capture their contact information and follow up with a phone call or SMS text. Add to that other means of contact.
For example, let’s say you are offering in-home caregiver services, or products such as walkers, scooters, bedside commodes, or lift chairs. Paid ads work, but pay attention to these details.
Snares of online ads
First of all, you can’t just throw your money out there.
Sure, everyone uses social media, such as Facebook. But you have to know how to work this platform. Effective Facebook ads depend on an attention-getting image that will stop the scrolling. It will also involve a clear explanation of your offering. A knowledge of your consumer. Don’t forget the all-important balance between facts and emotions that are a part of every smart sales pitch.
You also want to explain certain details in your ad, such as your unique selling proposition, or how your service is different and superior to others. Many people think that home care services, for example, are covered by tax dollars such as Medicaid. You will want to filter out non-qualified leads from the start.
Facebook leads are rather inexpensive, but are presented to a passive audience. Google ads, on the other hand appeal to active searchers, but will likely cost many times as much as Facebook. And whether you choose Facebook or Google, it’s not just a matter of putting money down to make your ads show up in a prominent position. Both Facebook and Google reward you for ads that are appealing and follow certain rules.
Senior home care marketing — the secrets of experts
Gone are the days when you could simply provide your local newspaper or magazine with a picture of your product, your tagline and wait for sales.
“It was all so simple,” said the owner of a beauty salon to our firm recently. “Now it’s so complex.”
The competition for prospect eyeballs now is fierce, and if you’re an advertising newbie, you are swimming in shark-infested waters. Today, the successful elder care marketing manager must work with what seems like a hundred levers to pull. Much experience is required to pilot your marketing system on the high seas.
Thus, a good ad platform takes expertise to build, and you will likely want to employ a senior healthcare marketing expert, such as Savvy Senior Marketing.
Integration software
Quick response is the key to sales these days. The first step is third-party integration software to pull the names and phone numbers of prospects from Facebook or Google into your CRM (customer relationship manager) software. And then you will want to have someone call prospects right away. This can be done by your office, or by a service such as ours.
Phone answering services can help senior care businesses who can take messages, schedule appointments, and more.
Of course, we’re sure you know this one important fact — a sale isn’t usually made right away. It often takes follow-up phone calls. Many seniors will not pick up the phone to talk to a stranger these days, even if they have given over their phone number. Some prefer the more anonymous encounter such as texting. And an automated email system and regular mail system is needed, too.
Yes, you might have only 20% of subscribers answering any one email, but that is something. And even if they don’t open your email, their eyes fall on your company or personal name and they know you are there. A Constant Contact study proved this.
Can you capture their street address? Direct mail through the post office will work for you too. This often-forgotten, high-tactile and more personal method is especially attractive. The adult daughter or son caring for mom or dad or the elderly parent will notice this.
Email service providers can send also send automated text messages. And some can even send postcards with a service that works by linking with big data to find their street addresses.
Swiss watch advertising efficiency
So, the entire process of capturing leads in the senior care industry needs to work like a Swiss watch. It involves 1) paid ads, 2) data integration, 3) a call answering service, and 4) follow up with SMS text, direct mail, and email. At a reasonable cost per lead, your elderly service company can grow with new clients and customers.
Does it seem as if targeting senior citizens is like tracking down a white mouse in a snowstorm? Or building a skyscraper when you must rent to tenants before the building is completed?
Maybe so.
That’s why it’s best to hire a home care marketing expert, one with social media ad expertise to help you bring in leads.
If your home care business is humming along smoothly and you’d like to add more clients and customers to your income funnel, good marketing will make it happen.
We suggest that you read about our Home Care Lead Generation Program. And also our post, “Stuck with ‘dud’ home care leads?”
Savvy Senior Marketing has the expertise to bring in leads for you to increase your senior care clients and customers.
Why not contact us with the button below to learn more about our home care marketing programs?
