Want to find more senior care clients for your senior services company?
Pick up your marketing fishing pole and get ready for a big catch….
A quick and easy way is to run paid ads for your product or service and make follow up calls and touches to convert prospects into clients and customers.
With this method, home care agencies, as well as senior product companies, can effectively run paid ads on Facebook, Google or other online platforms. Then they capture their contact information like picking up a flopping fish on the line, and following up with a phone call. Add to that other means of contact at your disposal.
For example, let’s say you are offering in-home caregiver services, or products such as walkers, scooters, bedside commodes, or lift chairs. It works, but pay attention to these details.
Snares of online ads
First of all, you can’t just throw your money out there.
Let the advertiser beware. Sure, everyone uses Facebook or Google ads. But you have to know how to fly this plane. Effective Facebook ads depend on an attention-getting image that will stop the scrolling. It will also involve a clear explanation of your offering. A knowledge of your consumer. Don’t forget the all-important balance between facts and emotions that are a part of every smart sales pitch.
You also want to explain certain details in your ad, such as whether your offering is covered by Medicare. Many people think that home care services, for example, are covered by tax dollars. It’s good to filter out non-qualified leads from the start.
Facebook leads are rather inexpensive, but are presented to a passive audience. Google ads, on the other hand appeal to active searchers, but will likely cost many times as much as Facebook. And whether you choose Facebook or Google, it’s not just a matter of putting money down to make your ads show up in a prominent position at a reasonable cost. Both Facebook and Google reward you for ads that are appealing and follow certain rules.
Senior healthcare marketing — the secrets of experts
Gone are the days when you could simply provide your local newspaper or magazine with a picture of your product and a tagline and wait for sales.
“It was all so simple,” said the owner of a beauty salon to our firm recently.
The competition for prospect eyeballs now is fierce, and an advertising newbie is swimming in shark-infested waters. Today, the successful elder care marketing manager must work with what seems like a hundred levers to pull. Much experience is required to pilot your marketing system on the high seas.
Thus, a good ad platform takes expertise to build, and you will likely want to employ a senior healthcare marketing expert, such as Savvy Senior Marketing.
Integration joins softwares
Quick response is the key to online sales these days. The first step is third-party integration software to pull the names and phone numbers of prospects from Facebook or Google into your CRM software. And then you will want to have someone call prospects right away. This can be done by your office, or by a live answering service.
Such phone answering services can help senior care businesses with virtual receptionists who can take messages, schedule appointments, and more.
Of course, we’re sure you know this — a sale isn’t usually made right away. It often takes follow-up with phone calls, since many seniors will not pick up the phone to talk to a stranger these days, even if they have given over their phone number. Some prefer the more anonymous encounter such as texting. And an automated email system is needed, too.
Yes, you might have only 20% of subscribers answering any one email, but that is something. And even if they don’t open your email, their eyes fall on your company or personal name and they know you are there.
There is also direct mail through the post office if you can capture their street address. This often-forgotten, high-tactile and more personal method is especially attractive to that adult son or daughter in their 50’s caring for mom or dad, or the elderly parent themselves.
Some email service providers can send out automated text messages. And some can even send postcards with a service that works by linking with big data to find their street addresses.
Swiss watch advertising efficiency
So, the entire process of capturing leads in the senior care industry needs to work like a Swiss watch. It involves 1) paid ads, 2) data integration, 3) a call answering service, and 4) follow up with SMS text, direct mail, and email. At a reasonable cost per lead, your elderly service company can grow with new clients and customers.
Does it seem as if targeting senior citizens is like tracking down a white mouse in a snowstorm? Or building a skyscraper when the top floor must be completed before you can rent to the first tenant?
Maybe so.
That’s why it’s best to hire a healthcare marketing expert, one with social media ad expertise to help you bring in leads. Do you have a healthy home care agency, or elderly product business? If your business is humming along smoothly, but you’d like to add more clients and customers to your income funnel, advertising will help.
Savvy Senior Marketing has the expertise to bring in leads for you to increase your senior care clients and customers.
