What home care agency would not want good, qualified caregivers to take care of their clients?
A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers.
After designing a collection of ads with a variety of images, we were able to find seven candidates within five days of ads, from Sept. 12 – 16.
The trick to getting these candidates was to
- Appeal to their sense of integrity and compassion that is needed for this type of position
- Explain how a given agency treats its workers well in terms of pay, training, and company culture.
After sending our client the names, I was told by the agency, “We are interviewing these people and we have enough for this month.”
How is this done?
Here at Savvy Senior Marketing we use a unique digital integration system in following up with these candidates. We call each of them and gauge their English-speaking ability and otherwise qualify them.
Our system also shares the names with you in real time. Thus, you can see the current list of candidates. The candidates are also sent a welcome email within five minutes of their responding to the ad.
What makes this system distinct is that:
- Caregivers can be quickly found and qualified
- Candidates get a phone call right away from us. This impresses the candidate, showing our real interest in their availability.
- We give you names of candidates in your service area.
- These names are yours for 30 days. They are shared with no other agency until that time is up.
Community of home care workers
We also have in place a system that will enable us to develop a community of caregivers. This allows us at Savvy Senior Marketing to keep in touch with individual home care staffers to develop a relationship with them and answer their questions.
Although this community is now in development, we already have a website, Help My Senior, and a Facebook page of the same name.
Unique home care staffing system
There are all kinds of ad platforms and staffing services out there that find caregivers and other service workers. However, our system is unique in that we work closely with you, we qualify the candidates, and we find caregivers within your service area.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
