Home care agencies need local SEO
So your home care website ranks high in your home town? Great. But do you also rank high in nearby towns and cities?
Good Google rankings will boost your website visits, and if your website is designed to attract and capture new leads, you will gain new prospects and home care clients. Many home care agencies rank high for their own city or zip code. However, this is relatively easy if you have your address plainly marked on your site and you take other steps – such as getting good, accurate citations and reviews from other websites, such as Yelp, Google My Business, Senior Service Reviews, and others.
But the catch is what percentage of clients come from nearby towns? If you are in a small town, such as Carpentersville, IL, you can easily rank. How many other home care agencies are in your small town? But your market is really in nearby bigger cities, in this case they would be Elgin, Huntley, and Algonquin. Thus, you need to improve your search engine optimization program to make your home care website work as a lead generator. Many SEO programs and website developers will promise high ranking for your city – but what about other cities? And that’s to say nothing of other keywords used in search.
Setting up an SEO program for local search has developed over the years. You can no longer simply cram together the names of two dozen or more cities at the bottom of the page like alphabet soup. In fact, this kind of thing is now called keyword stuffing and you may get slapped by Google.
How Inhomecare.com SEO works
The graphic above shows how Inhomecare.com competitively attracts Google searches with interesting topics and backlinks. And when pages are localized, they will attract more clicks from search engines.
We at Savvy Senior Marketing will employ many of the same SEO strategies that you see above to your home care website. Your rankings will also depend on the competition in your area. If your agency is in a lower-population area, you might find that an aggressive search program is not necessary.
Find out how involved of a search strategy will be required for your home care agency to rank well and attract new clients. We can tell you how your home care agency ranks on Google and nearby cities and what SEO program would be the best for you. Call us at the number at the top of the page, or contact us by email.
