How important are the looks of your website in gaining new business?
A lot, it turns out.
Did you know that Google employs more than ten thousand real, live people around the world to review websites to help determine ranking?
The number could be many tens of thousands of workers, according to insiders.
Besides relying on its legendary algorithms to determine search results ranking, Google relies on real people to review the look and feel of websites. They ask a simple question:
“Would you trust your credit card with this website?”
It turns out that the overall visual appeal of the website adds to a sense of confidence on the part of consumers in determining whether to do business with you. This no doubt includes the site’s professional impression, the ease of use, smooth grammar, and so on.
Website ranking and confidence makes a big difference in your home care company’s overall revenues. People check out a website after hearing about you to see if you measure up to their expectations. They want to know if you are a reliable company, and they are looking for certain key indicators.
If the site doesn’t look professional, they judge that your service isn’t either.
And these subjective judgments are only a part of Google’s ranking system.
It’s important to look at not only the visual appeal and first impressions of a website, but all of its ranking determinants.
Your home care website audit
Why not let us at Savvy Senior Marketing review your website to see what you may be lacking in its marketing muscle? Find out whether your site is doing its job as part of your overall branding in the minds of prospects and clients?
This audit is an excellent tool for both beginning healthcare companies and well-established franchises with websites of hundreds of pages.
You might need only a few changes to make the difference between regular sales or not on the part of new visitors.
We will write a two-page report, plus provide four other review documents of your website. This report can be used to:
- Explain why your ranking is low
- Check on the reliability of your website developer or corporate office
- Plan for improvements
7-point website audit
Here is what’s included in your 7-point website audit:
- Overall SEO (search engine optimization) grade (What is your grade on a scale of 1-100?)
- Broken link check (We recently found 149 broken links on a home care website)
- Metatag check (Does your site have these behind- the-page SEO triggers?)
- Digital footprint grade (How is your social media?)
- Marketing essential checklist (9 elements to good design)
- Test your contact forms (They sometimes break)
- Six-page report detailing all of the above
Our fee is determined by the size of your website.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
