To many people the term copywriting has a very broad meaning: any kind of marketing writing.
However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service.
Thus, copywriting clearly offers a call to action to move the reader to do a particular thing. Copywriting is thus more involved that simply providing information or entertainment with blog posts, brochures or newsletters.
It moves the reader along with a line of logic that compels them to take action. Kevin Banet’s copywriting services include writing emails and sales letters. Why not consider Kevin Banet for your next copywriting job?
