by Kevin Banet | Dec 7, 2021 | Case study, Copywriting, Email marketing
In a previous article, “A perfect email that’s sure to flop,” we talked about an email that appears at first glance to be well written but will fail as a sales tool. Here the explanation continues. In his 530-word email, an executive in the trucking...
by Kevin Banet | Nov 11, 2021 | Copywriting, Videos
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service. Thus, copywriting clearly offers a call...
by Kevin Banet | Nov 11, 2021 | Email marketing
The earliest memory I have of typing is being perched on a fluffy pillow in front of a 24-lb Royal manual typewriter. The keys are hard to hit, and the pillow was to boost my ten-year-old frame up to the keyboard. It was my dad who insisted that all of us kids to...
by Kevin Banet | Nov 9, 2021 | Email marketing
My numbers prove it You’ve heard it many times – no one reads emails any more. That’s a bold-faced lie. Or at least it’s misinformation. I’ll explain why. You hear about low open rates all the time. Mailchimp says that the open rate for emails across all industries is...
by Kevin Banet | Nov 6, 2021 | Advertising, Case study
We were asked by two home care agencies to find caregivers. We researched the agencies, their unique selling propositions, and began pulling together images. Below are two of the ads we ran on social media. Ad results: 15 candidates in 13 days Choosing Facebook as our...
