by Kevin Banet | Jan 12, 2022 | Direct mail marketing, Email marketing
Reaching behind the castle wall You may have wondered about all the hubbub behind omnichannel marketing. Omnichannel marketing is the coordination of different promotion methods to reach the same prospects. Thus, marketing collateral in various forms is sent to the...
by Kevin Banet | Dec 30, 2021 | Email marketing
Right now your business prospects couldn’t care less about your service. Their thoughts are on this weekend’s party … wondering what the taste of turkey or roast beef will be on Saturday night … thinking how great it will be yukking it up with...
by Kevin Banet | Dec 23, 2021 | Case study
Did you know that the “failed email” newsletter that I sent last week was part of a test that saw a huge success? The email that I sent talked about how a trucking industry’s email was sure to flop because they spent all their time talking about...
by Kevin Banet | Dec 7, 2021 | Case study, Copywriting, Email marketing
When I was in journalism school, the students used to joke about the phrase our teacher used to criticize our poor writing. He would quip in a gravelly voice, “This story needs major surgery.” Well, I came across an example of just such an article. While looking on a...
by Kevin Banet | Dec 7, 2021 | Case study, Copywriting, Email marketing
In a previous article, “A perfect email that’s sure to flop,” we talked about an email that appears at first glance to be well written but will fail as a sales tool. Here the explanation continues. In his 530-word email, an executive in the trucking...
