by Kevin Banet | Jan 9, 2021 | Case study, SEO
Can you go cheap with SEO? Last fall we received a request from a Medicare insurance broker in the Midwest to look at a search engine optimization campaign for which he had been paying for about a year. It was a lesson in SEO disappointments. He had been approached by...
by Kevin Banet | Dec 24, 2020 | News
This dementia victim was one of my teen heroes When Glen Campbell’s mellow tunes made the hit parade when I was in the eighth grade, I dreamed that I could play and sing like he did. With my pre-adolescent fantasies, I styled my hair with an open curve over my...
by Kevin Banet | Dec 7, 2020 | Coronavirus/COVID-19, News
The Chicago Tribune recently reported a surge in Illinois nursing home deaths. And we at Savvy Senior Marketing know that many families see the health and safety advantages of home care if their loved one does not need the constant medical care of a long-term care...
by Kevin Banet | Nov 20, 2020 | Social media marketing
Does your website have social proof? When a home care prospect wants to know more about your agency, they look for social proof. If they haven’t received a recommendation from a trusted friend, they want to know what others are saying about you. Thus they turn...
by Kevin Banet | Sep 23, 2020 | Website design
Our study of home care websites Is your home care website losing money? If you’ve spent time and money putting up your site, you would probably be upset to find that it is wasting money as a marketing tool. We at Savvy Senior Marketing looked at the websites of...
