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How to use pay-per-click ads to find caregivers

How to use pay-per-click ads to find caregivers

by Kevin Banet | Apr 13, 2021 | Lead generation, Pay-per-click ads

A good caregiver’s personal values run as deep as a well. Such a person shows true compassion for their client, and their relationship goes beyond punching a time clock. And yet how do you find a good one? Pay-per-click ads can be used to find good caregivers. This...

How to target the sandwich generation

by Kevin Banet | Apr 6, 2021 | Lead generation, Pay-per-click ads, Videos

In this video, Kevin Banet, of Savvy Senior Marketing, explains how Facebook pay-per-click ads can be used to find adult children of seniors who need various kinds of senior services. This video’s essentials: Do you have enough marketing collateral to make ads...

How to make your timid leads blossom into clients

by Kevin Banet | Mar 31, 2021 | Lead generation

The missing element in many prospecting programs Harry the salesman slumps back in his chair for the third time in twenty minutes. His half-cup of coffee is cold, and he looks out over the top of his worn-cloth cubicle wanting to twist someone’s head off....

Should I boost my post on Facebook?

by Kevin Banet | Mar 2, 2021 | Facebook marketing, Pay-per-click ads

One of my clients recently asked me, “Should I boost my post on Facebook?” If you want to be committed to social media marketing, the answer is yes. Boosting your post on Facebook involves paying for clicks on a post that you already made. Facebook prompts...
Digital marketing spending increases in light of coronavirus

Digital marketing spending increases in light of coronavirus

by Kevin Banet | Feb 5, 2021 | Coronavirus/COVID-19, SEO, Social media marketing, Website design

Senior service agencies would stand to gain For the first time, digital marketing will account for more than half of ad spending for US businesses, predicted the Wall Street Journal recently. That’s news that the senior care services company can benefit from....
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