by Kevin Banet | Aug 3, 2024 | Home Care Administration, News
Click straight to the subhead: 2 3 FirstHeadingMinimum wage: $100 an hour?Little guys in home care Marketing depthGet Savvy with your marketing Minimum wage: $100 an hour? Would it shock you if I told you that the minimum wage was going up to $100 per hour? Maybe not...
by Kevin Banet | Jul 23, 2024 | Boomer Newsletter Program
Click straight to the subhead: FirstHeadingYour newsletter must grab attentionSomething tangible Your newsletter must grab attention “Make ‘em laugh, make ‘em cry, make ‘em … wait.” Sounds simple, but this phrase, attributed to English novelist and dramatist Wilke...
by Kevin Banet | Jul 16, 2024 | Brand development
Click straight to the subhead: FirstHeadingOrthodontist's "cool" approach Orthodontist’s “cool” approach If you’re looking to expand your ideas for home care marketing, it helps to look outside your field now and then. A good example of...
by Kevin Banet | Jul 6, 2024 | Boomer Newsletter Program
Click straight to the subhead: FirstHeadingA newsletter for your Baby Boomer clientsNewsletters Can Capture Referrals“Show Me the Money”Paid vs. MailedPaid Ads vs. Printed Newsletters — What’s the Best?Paid Internet AdsPrinted NewsletterSee What Sticks?This “Mad...
by Kevin Banet | May 24, 2024 | Client Referral Program, Direct mail marketing
Click straight to the subhead: FirstHeadingPeople like the printed wordA personal touch every month People like the printed word We recently sent out copies of the mother of all sales letters — eight pages long — to a certain group of home care agency owners at...
