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Dentist’s approach sheds light on home care marketing

Dentist’s approach sheds light on home care marketing

by Kevin Banet | Jul 16, 2024 | Brand development

Click straight to the subhead:   FirstHeadingOrthodontist's "cool" approach  Orthodontist’s “cool” approach  If you’re looking to expand your ideas for home care marketing, it helps to look outside your field now and then. A good example of...
The tortoise wins in our Boomer Newsletter Program

The tortoise wins in our Boomer Newsletter Program

by Kevin Banet | Jul 6, 2024 | Boomer Newsletter Program

Click straight to the subhead:   FirstHeadingA newsletter for your Baby Boomer clientsNewsletters Can Capture Referrals“Show Me the Money”Paid vs. MailedPaid Ads vs. Printed Newsletters — What’s the Best?Paid Internet AdsPrinted NewsletterSee What Sticks?This “Mad...
Good early results from our direct mail home care marketing program

Good early results from our direct mail home care marketing program

by Kevin Banet | May 24, 2024 | Client Referral Program, Direct mail marketing

Click straight to the subhead:   FirstHeadingPeople like the printed wordA personal touch every month People like the printed word We recently sent out copies of the mother of all sales letters — eight pages long — to a certain group of home care agency owners at...
Does direct mail marketing work for home care companies?

Does direct mail marketing work for home care companies?

by Kevin Banet | Apr 9, 2024 | Client Referral Program, Direct mail marketing, Print marketing

Click straight to the subhead:   FirstHeadingDirect mail worksPre-internet generationBonding with your clients Direct mail works Have you ever asked yourself the question, “Will a direct mail marketing campaign work for a home care company like mine?” We...
Our home care Client Referral & Retention Program

Our home care Client Referral & Retention Program

by Kevin Banet | Apr 3, 2024 | Client Referral Program, Direct mail marketing, Print marketing

Click straight to the subhead:   FirstHeadingA marketing program with three crucial benefitsDiamonds in your own backyardDirect mail is "sticky"New and current clientsOur "Boomer News"Have you run into obstacles with newsletters?Deliverables – Client Referral &...
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