What is and isn’t copywriting

To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service. Thus, copywriting clearly offers a call...
Dad’s Korean War “near miss” story

Dad’s Korean War “near miss” story

The earliest memory I have of typing is being perched on a fluffy pillow in front of a 24-lb Royal manual typewriter. The keys are hard to hit, and the pillow was to boost my ten-year-old frame up to the keyboard. It was my dad who insisted that all of us kids to...
People never read emails? – Baloney!

People never read emails? – Baloney!

My numbers prove it You’ve heard it many times – no one reads emails any more. That’s a bold-faced lie. Or at least it’s misinformation. I’ll explain why. You hear about low open rates all the time. Mailchimp says that the open rate for emails across all industries is...