by Kevin Banet | May 9, 2019 | Direct mail marketing
I don’t often provoke angry reactions from other marketers in the home care field. I don’t mean to. But when it happens, it’s good to take note that something important may be poking its nose up in the field. The brouhaha started when I recently...
by Kevin Banet | May 3, 2019 | Direct mail marketing, Facebook marketing, News, Social media marketing
Your marketing must have the same offer, reach the same audience, and reach them at the same time. You hear a lot of complaints about advertising being everywhere nowadays. But you have to admit – it works. Frequency is the magic word in marketing – get...
by Kevin Banet | Apr 6, 2019 | Direct mail marketing, News
Postcards are more immediate and longer-lasting than emails. And your message is seen by every recipient. Veteran of printed promotion sees a growing potential in this medium Has internet marketing made traditional mail obsolete? Not hardly. Marketing that is mailed...
by Kevin Banet | Mar 29, 2019 | Customer retention, Direct mail marketing, Research
Like the girls at the dance A few years ago I knew a young periodontist who admitted that his marketing program was failing. He was good at his work and he had good help at his office. And yet he knew that the plane was reaching the end of the runway and he...
by Kevin Banet | Oct 25, 2018 | Direct mail marketing
Superhero copywriter calls when I had pizza on the table If you were a bit-part actor in Hollywood, wouldn’t you be impressed if Harrison Ford called you? That’s how I felt when I got a call this evening from Bob Bly, a leading copywriter and author of 95...
by Kevin Banet | Sep 27, 2018 | Direct mail marketing
If you’re planning on sending mailpieces to your home care marketing prospects, here’s one direct mail marketing mistake you don’t want to make. It’s dropping your mailpieces in the mailbox without checking to see if your mailing is up to...
