by Kevin Banet | Feb 11, 2022 | Lead generation, Multichannel marketing, Sales
The landscape of today’s successful sales strategies is changing at warp speed! Artificial intelligence is helping the work of sales by leaps and bounds. And yet direct contact and the phone maintain their essential role in the conversion process. It’s not...
by Kevin Banet | Oct 6, 2021 | Case study, Finding caregivers, Lead generation
What home care agency would not want good, qualified caregivers to take care of their clients? A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers. After designing a collection of ads with...
by Kevin Banet | Apr 13, 2021 | Lead generation, Pay-per-click ads
A good caregiver’s personal values run as deep as a well. Such a person shows true compassion for their client, and their relationship goes beyond punching a time clock. And yet how do you find a good one? Pay-per-click ads can be used to find good caregivers. This...
by Kevin Banet | Apr 6, 2021 | Lead generation, Pay-per-click ads, Videos
In this video, Kevin Banet, of Savvy Senior Marketing, explains how Facebook pay-per-click ads can be used to find adult children of seniors who need various kinds of senior services. This video’s essentials: Do you have enough marketing collateral to make ads...
by Kevin Banet | Mar 31, 2021 | Lead generation
The missing element in many prospecting programs Harry the salesman slumps back in his chair for the third time in twenty minutes. His half-cup of coffee is cold, and he looks out over the top of his worn-cloth cubicle wanting to twist someone’s head off....
