by Associate Editor | Feb 20, 2026 | Advertising, Client retention, Copywriting, Facebook marketing, Lead generation, Marketing, Multichannel marketing
And How to Fix Them to Win More Clients Home care agency owners: Do you feel frustrated because your ad marketing strategy seems to be stuck in the doldrums? We’re talking here specifically about paid social media advertising. If your pipeline of good prospects has...
by Kevin Banet | May 21, 2022 | Case study, Multichannel marketing
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
by Kevin Banet | Feb 11, 2022 | Lead generation, Multichannel marketing, Sales
The landscape of today’s successful sales strategies is changing at warp speed! Artificial intelligence is helping the work of sales by leaps and bounds. And yet direct contact and the phone maintain their essential role in the conversion process. It’s not...
by Kevin Banet | Feb 2, 2022 | Multichannel marketing
Can the nation’s groundhog predict the next six weeks of business success for your healthcare company? Probably not. They say that Punxsutawney Phil saw his shadow this week and thus we are in for another six weeks of the cold stuff. The famous groundhog is correct...
by Kevin Banet | Jan 26, 2022 | Multichannel marketing, Sales
Do you like to get out in the morning and sip fresh steaming coffee with your buddies … … while learning hot trends from top-notch experts in your field? Well, those delights are being curtailed, at least in some industries. A consultant in the home healthcare...
