by tgette | Oct 30, 2024 | Public relations
Imagine your home care agency being featured in the local paper or TV station, and gaining the recognition it truly deserves. All it takes is a compelling angle that grabs attention. Click straight to the subhead: 2 3 FirstHeading“The last time you cleaned the...
by Kevin Banet | Nov 4, 2021 | Case study, Public relations
Wouldn’t you like to get free local news coverage? Imagine prospects, clients and friends seeing your business highlighted in their area newspaper – whether online or in print. Your image in their eyes would be given quite a boost, I’m sure you...
by Kevin Banet | Oct 4, 2019 | Case study, Public relations
You can get free publicity for your home care event by simply submitting a blurb and a photo to your local online newspaper. Above is the calendar posting that we sent to the Daily Herald in the northwest suburbs of Chicago. It has a daily print circulation of 94,000,...
by Kevin Banet | Mar 8, 2019 | Public relations
You can get free publicity for your home care service with an old school method that still works. Yes, while big-city newspapers are in the decline, the smaller, suburban papers are still getting the advertising dollars that they need to survive. People still feel...
by Kevin Banet | Feb 26, 2019 | News, Public relations
Just out – our free whitepaper! We invite you to download our free whitepaper, “Seven Ways to Turn Bad Media Into Good For Your Home Care Service” by clicking on the title above. You’ll also receive practical and timely tips on marketing for...
by Kevin Banet | Feb 19, 2019 | Public relations
Do you ever hold your breath when you see a major newspaper or TV station in your area run a story on the home care industry? Uh-oh, here come the arrows, you might think. It’s usually at least partially bad news: Poor conditions. Untrained workers. The list...