More and more people are searching for home care for their mom or dad. Ninety percent of people do an online study of home care websites before they make a decision. Most will investigate five agencies before calling one of them.
There are only ten organic (non-paid) listings on page one of a Google search. The top three get the lion’s share of the clicks.
Is your home care agency in the running?
Search engine optimization has become so much oriented toward the user, or searcher, that SEO has become the “lead dog” in an online marketing program. In other words, a good SEO program forces you to:
- Provide website content that focuses on relevant topics
- Make an attractive mobile-friendly website
- Make internal and external website linking effective
- Provide clear call to actions and attractive offers on your site
- Back it up with a regular email campaign
There is also a ton of fancy software out there that sniffs around your competition’s websites and finds their backlinks and search traffic, among other factors. You just reverse engineer their system, do a better job, and climb ahead of them on the search page.
Only a few will win in the search game. Will your home care company be one of them? We have found that more than one-third of smaller home care agencies stink with search rank.
Read more about Savvy Senior Marketing’s search ranking service.
Let’s talk about a search engine optimization system for your home care agency. Why not get the new clients that you deserve? Call us at the number at the top of this page, or contact us.
