The magic of lumpy (or 3D) mail lies in its ability to stand out, whether it’s larger than expected or looks like a gift.
Lumpy mail stands out
Have you ever thought about using lumpy mail as part of your home care agency’s marketing efforts?
It’s a unique approach that catches attention and gets results. A business colleague once told me that lumpy mail is the only type of traditional mail people can’t resist opening.
One colleague jokingly told me, “It would have to be something like a five-foot expandable hot dog to get noticed!”
And while that’s a bit extreme, the idea holds true: lumpy mail grabs attention, while the typical No. 10 business-sized envelope often heads straight to the trash. (Though we’re not entirely convinced that all standard envelopes are a lost cause.)
So, what exactly is lumpy mail?
Picture something bulkier than normal mail or a piece that’s bigger and more interesting than the usual. It sparks curiosity, making it almost impossible to ignore.
Google can offer endless ideas on this, but here’s a practical example from my own experience: I send out greeting cards to discharge planners at rehabs on behalf of my home care clients. While not technically “lumpy mail,” these feel-good cards with personal notes consistently get opened—and they deliver results. Why? Because they’re personal and engaging.
The “Wow” Factor of Lumpy Mail
The magic of lumpy (or 3D) mail lies in its ability to stand out. Whether it’s larger than expected or looks like a gift, people open it out of curiosity and even a sense of appreciation. One marketer added a small toy soldier to their mail with a crooked stamp for added intrigue. The letter inside cleverly tied the toy soldier to their product. It’s creative, memorable, and impossible to overlook.
Branded Gifts: A Lasting Impression
One of our home care clients took a different approach: they wanted to send branded gifts. We suggested cell phone chargers with their logo on them. Now, every time a recipient charges their phone, they’re reminded of the agency. It’s functional, branded, and keeps the agency top of mind.
As a home care agency owner, do you feel out of touch with your clients, and only reach out for official business? Why not send something unexpected, like lumpy mail or a branded gift? Even if you don’t have the street addresses of potential clients, you can start with your current clients. Send them something thoughtful and use the opportunity to ask for referrals.
At Savvy Senior Marketing, we can help you take it a step further. Our Boomer Newsletter is specifically written for home care agencies and could be the norm for a monthly mailing campaign.
Show Your Clients You Care
Lumpy mail or branded gifts show clients you appreciate them. With hundreds of creative gift ideas, we can find something that fits your brand perfectly. If your clients haven’t received something unique like this from you, it will undoubtedly make an impression—and make them think highly of your agency.
Let Savvy Senior Marketing create a customized campaign that will set you apart and bring new clients to your home care agency!
