It happens too often.
You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting.
You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well reaching out to new clients. You thought you had it made.
But maybe they found another company who paid better, who had better career opportunities … whatever.
But here’s the kicker…
You lost all that time and money invested in them. And something else is walking out the door…
Relationships.
The relationships that your marketer made with your prospects. The social workers and other discharge planners that you’ve been trying to schmooze. The influencers in your area. Other professionals who could be good referral partners.
Those stepping stones are now farther away. Maybe gone.
And worse yet – maybe your marketer will segue those relationships to your competition in their new job.
Ugh!
Yes, these prospects know your company name. But your brand was all tied up in your salesperson. When that person is gone, there’s a big hole in the relationship.
Now you have to build it all back up with a new marketer … and you don’t know how long they will last, either.
No middleman with direct marketing
That’s why expert marketer Dan Kennedy encourages direct marketing – or in other words, letters, postcards and other mailings sent to your prospects.
These tactile, attractive, physical items are sent by the US Postal Service to your prospects’ offices. They come from you, not the salesperson. This material is branded to you and your company, not your marketer, who may be out the door before you know it.
The middleman needn’t be there.
Adding direct marketing to your promotion mix is like balancing your financial portfolio. When one resource fails, you have another stick in the fire.
In other words, you’ve added stability to your outreach efforts.
Printed and mailed material can strengthen the relationship between you, the owner or director, and your prospect.
Sales letters can tell your personal story, with your photo, and the backstory of your company. And postcards are brief, attractive, and don’t have to be opened to be effective.
So if you don’t want all your sales efforts to be tied up in your individual sales people, strengthen the ties with your prospects through a steady stream of sales letters, postcards, and emails.
Client Acquisition Program
Here at Savvy Senior Marketing, we have just the kind of program that meets these challenges. It’s called the Client Acquisition Program, and it forms a strong bond between you, your healthcare or home care company, and your prospect. Our program includes sales letters and postcards, as well as phone calls and emails.
So we reach out with multichannel means.
Contact me to learn more about it. We can only take on so many new clients per month, so act soon.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
