Five reasons to add SEO to your marketing mix
I’ve talked with several senior care companies recently about search engine optimization. They are often not too impressed.
One of those who offered his thoughts was Jeff Altschul, director of sales at Life Care Services, which is the second-largest manager of rental senior living communities and life plan communities.
Jeff told me that it was very nice that I was offering SEO services to home care agencies. And then he added, “The biggest need for the home care agencies is a consistent pipeline of referrals from doctors, social workers and discharge planners. That is the need!”
I think Jeff has a point. As a home care agency owner, your marketers are your primary source of new clients. But your best second line of attack is very likely digital marketing. As one form of digital marketing, SEO is one of the best ways to attract new clients because people search for home care agencies and trust search engines such as Google for the listings that come up on top. So if your agency lands on the first page of Google for a search for home care, you will get visitors and prospects.
Are you wondering how SEO compares with other forms of marketing for the home care agency? Are you thinking of starting an SEO program for your website to increase visibility and get new clients?
Five reasons why you might want SEO
- You want to keep up with digital marketing trends
- Find those who haven’t been to the hospital yet
- You don’t want all your eggs in one marketing basket
- When you don’t have the budget to hire a new marketer
- When you want to own your source of marketing
Five reasons for SEO explained
1. You want to keep up with digital marketing trends
Other home care agencies are doing well with the latest digital marketing techniques. You want to keep up with the latest techniques, don’t you? Of course you want to make sure it works. And you don’t want to be left behind by the competition.
2. Find those who haven't been to the hospital yet
Sure, you get good leads from from outpatient facilities, doctors and discharge planners. But what about those children of seniors who know that mom or dad will need home care soon? They’re searching for a caretaker right now. Be there on search.
3. You don't want all your eggs in one marketing basket
What happens when a salesperson leaves, takes a leave of absence, or retires? All that training, time and relationship building with prospects is out the door. But if you have a consistent flow of prospects coming in through the door with other forms of marketing, you are protecting yourself.
4. When you don't have the budget
A new marketer is costly – you will be paying $75K+ per year, when you figure in salary, benefits, training, taxes, days off, etc. On the other hand, an SEO program such as that of Savvy Senior Marketing starts at $1,000 per month, which is $12K per year.
5. You want to own your source of prospects
When your website serves as a marketing funnel, you own your source of prospects – your own system. All the website content, on-page SEO, contact forms and lead magnets, such as PDF guides, are yours to keep. You have marketing equity. That’s more permanent than a sales staff or pay-per-click ads.
So, you may be wondering, how does SEO compare with other forms of marketing for the home care agency? If you can see an advantage for your agency, consider an effective home care SEO marketing system.
Thinking about expanding your marketing with search engine optimization? Call us at the number at the top of the page, or contact us.
