I’ll never forget a short but curious conversation I had at a youth convention.
“Are you Kevin Banet?” the woman asked me.
“Yes, I am.”
“Are you Kevin Banet?” She asked a second time.
Apparently, she had received my emails, but could hardly believe it when she saw me in the flesh.
She likely wanted to confirm that the person she saw, on the one hand, with the persona presented to her in my emails. From my emails, she knew personal stories about me, how I approached my craft, and my professional demeanor.
I had built my brand in her mind.
And that’s how we at Savvy Senior Marketing build a brand in the minds of readers for our clients.
Today we have a unique marketing program for senior service providers that uses not only emails, but phone calls and other channels.
This multichannel marketing program is powerful. And we don’t know anyone in the home care area that does this.
How would you feel if you received a referral from a trusted social worker every once and a while?
Are you wondering how it works?
It’s not just sending prospects a barrage of materials. It’s sending interesting stories about how these prospects can solve their problems. Or that inform them about senior care … or that just make them feel more worthy than the day before.
Expanding your home care?
Are you thinking about expanding your home care agency, hospice care, or medical equipment services business? Or growing another type of senior care service?
Thinking about whether you should turn to Google ads, Facebook ads, SEO, or other methods?
Consider our marketing system of building relationships with social workers. It might work very well work for you.
Twenty Social Workers
Would social workers in nursing homes be a good source of referrals for you? If so, this program, our Client Acquisition Program would be just the thing to help your business expand.
What would it be like to know twenty social workers that you didn’t know before? Twenty such new friends – from the first month of a marketing program? Twenty professionals who could give you referrals? Twenty who see your name and are told positive stories about you many times each month?
Now, those are tangible results.
And these social workers aren’t just names pulled from an old list. We develop your list by calling them to make sure we can reach them by direct mail, email and phone. Then we share those names with you on an online spreadsheet.
You can rest easy knowing that you are building important relationships with those who deal with the elderly and must find reliable services for them when their patients are discharged from acute care rehab.
With our program, when the family members walk into their offices needing your service, your company is top of mind. Your catchy postcards are on their desks. Your compelling emails are a recent memory.
Help your marketer
And what a great way to help your marketer. We work hand in hand with that person, or your sales team. We start by doing the grunt work of finding these social workers. We call the social workers, or contact them in some other direct way so that they personally respond to us.
And then we send these prospects a steady stream of stories about you as well as testimonials, and a list of benefits and features – reminding them of your stellar brand – of your competent services.
Are you thinking about adding another marketer to your team?
Think about hiring a marketing service such as ours instead.
You might pay a full-time marketer a salary of $50,000 per year. When you add taxes and benefits, the true cost can be as much as $70,000, according to the Small Business Administration.
And yet, the cost of our Client Acquisition Program is only a small fraction of that. And you get a skilled marketing person who is knowledgeable in the field of senior care. Someone you don’t have to train. Someone who can start producing from day 1.
Why not learn more about our program in a ten or fifteen-minute phone or video call? We will explain what it is all about, and then you can make up your mind from there.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
