by Kevin Banet | Sep 21, 2026 | Advertising, Case study, Google ads
Using Google Ads to Catch Home Care Clients If you love fishing, you check your tackle, make sure your line is strong, and head out into open water. Most anglers motor straight for the cove where all the other boats already are. It’s crowded, but at least you...
by Kevin Banet | Sep 3, 2026 | Google ads, Home care marketing, marketing for trades
Ad Account Ownership for Local Businesses For home care agencies, local trades companies, and local service providers, Google Ads does a good job of attracting high-intent customers. However, a critical design decision often flies under the radar: whether your digital...
by Kevin Banet | Aug 26, 2026 | Burlington, Business matters, Hampshire, Pingree Grove
Sen. Syverson Points to Growth West of Elgin While statewide headlines frequently focus on population decline and economic retraction in various parts of Illinois, local leaders are pointing to bright spots that defy the trend. State Senator Dave Syverson (R-35th)...
by Kevin Banet | Jul 18, 2026 | Business matters
Local Professional Expertise The Fox Valley region northwest of Chicago has a new digital anchor. Recently launched, Fox Valley Pros has stepped onto the scene with a clear, community-focused mission: to serve as a curated directory for local residents seeking...
by Kevin Banet | Feb 23, 2026 | Advertising, Lead generation
How Far Can AI Take You? Sure, AI is everywhere. But AI doesn’t create great marketing.Clear positioning does. AI doesn’t build trust.Strong messaging does. AI doesn’t differentiate your agency.A compelling advantage does. For home care companies and senior service...
