by Kevin Banet | Sep 25, 2024 | Direct mail marketing, Print marketing
The magic of lumpy (or 3D) mail lies in its ability to stand out, whether it’s larger than expected or looks like a gift. Click directly to subheads: 2 3 FirstHeadingLumpy mail stands outThe “Wow” Factor of Lumpy MailBranded Gifts: A Lasting ImpressionShow Your...
by Kevin Banet | Aug 3, 2024 | Home Care Administration, News
Click straight to the subhead: 2 3 FirstHeadingMinimum wage: $100 an hour?Little guys in home care Marketing depthGet Savvy with your marketingLet's talk! Minimum wage: $100 an hour? Would it shock you if I told you that the minimum wage was going up to $100 per hour?...
by Kevin Banet | Jul 23, 2024 | Boomer Newsletter Program
Post at a glance... FirstHeadingYour newsletter must grab attentionSomething tangibleLet's talk! Your newsletter must grab attention “Make ‘em laugh, make ‘em cry, make ‘em … wait.” Sounds simple, but this phrase, attributed to English novelist and dramatist Wilke...
by Kevin Banet | Jul 16, 2024 | Brand development
This post at a glance... FirstHeadingOrthodontist's "cool" approach Let's talk! Orthodontist’s “cool” approach If you’re looking to expand your ideas for home care marketing, it helps to look outside your field now and then. A good example...
by Kevin Banet | Jul 6, 2024 | Boomer Newsletter Program
This post at a glance... FirstHeadingA newsletter for your Baby Boomer clientsNewsletters Can Capture Referrals“Show Me the Money”Paid vs. MailedPaid Ads vs. Printed Newsletters — What’s the Best?Paid Internet AdsPrinted NewsletterSee What Sticks?This “Mad Man”...