by Kevin Banet | Feb 22, 2025 | Lead generation, Pay-per-click ads
Have you ever felt that the home care leads that you purchased were duds? That you were given fake contact info? You might be surprised, but here’s what we found in our simple study of 25 recent home care leads. We tracked down each of these leads. You’ll also...
by Kevin Banet | Sep 25, 2024 | Direct mail marketing, Print marketing
The magic of lumpy (or 3D) mail lies in its ability to stand out, whether it’s larger than expected or looks like a gift. Click directly to subheads: 2 3 FirstHeadingLumpy mail stands outThe “Wow” Factor of Lumpy MailBranded Gifts: A Lasting ImpressionShow Your...
by Kevin Banet | Aug 3, 2024 | Home Care Administration, News
Click straight to the subhead: 2 3 FirstHeadingMinimum wage: $100 an hour?Little guys in home care Marketing depthGet Savvy with your marketing Minimum wage: $100 an hour? Would it shock you if I told you that the minimum wage was going up to $100 per hour? Maybe not...
by Kevin Banet | Jul 23, 2024 | Boomer Newsletter Program
Click straight to the subhead: FirstHeadingYour newsletter must grab attentionSomething tangible Your newsletter must grab attention “Make ‘em laugh, make ‘em cry, make ‘em … wait.” Sounds simple, but this phrase, attributed to English novelist and dramatist Wilke...
by Kevin Banet | Jul 16, 2024 | Brand development
Click straight to the subhead: FirstHeadingOrthodontist's "cool" approach Orthodontist’s “cool” approach If you’re looking to expand your ideas for home care marketing, it helps to look outside your field now and then. A good example of...
