by Kevin Banet | Nov 4, 2021 | Case study, Public relations
Wouldn’t you like to get free local news coverage? Imagine prospects, clients and friends seeing your business highlighted in their area newspaper – whether online or in print. Your image in their eyes would be given quite a boost, I’m sure you...
by Kevin Banet | Nov 3, 2021 | Case study, Finding caregivers
Recruiting caregivers requires going the extra mile. Just this week I sent out an email to caregivers whom we had recruited over the last thirty days to ask whether they had obtained employment. I asked whether they had gotten contacted, gotten an interview, or...
by Kevin Banet | Oct 24, 2021 | Case study, Copywriting, Print marketing
It takes some real people skills to produce what seems like a simple marketing piece. Here’s a day-by-day story of how we designed a one-sided flyer for an online payment company in two weeks. We were asked to produce a PDF flyer that would display its payment service...
by Kevin Banet | Oct 23, 2021 | Copywriting
If you’ve ever raised a child, you probably nodded your head with me while reading about my experience in my blog post about teaching my teen to drive. If so, you’ll see the power of how storytelling can work for your home care company. Are you doubting...
by Kevin Banet | Oct 21, 2021 | Copywriting, Direct mail marketing, Email marketing
Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice – fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time...
