by Kevin Banet | Oct 23, 2021 | Copywriting
If you’ve ever raised a child, you probably nodded your head with me while reading about my experience in my blog post about teaching my teen to drive. If so, you’ll see the power of how storytelling can work for your home care company. Are you doubting...
by Kevin Banet | Oct 21, 2021 | Copywriting, Direct mail marketing, Email marketing
Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice – fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time...
by Kevin Banet | Oct 6, 2021 | Case study, Finding caregivers, Lead generation
What home care agency would not want good, qualified caregivers to take care of their clients? A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers. After designing a collection of ads with...
by Kevin Banet | Sep 4, 2021 | Copywriting
The mortgage banker could not understand what I was saying. “I’m a copywriter,” I said. “A what?” I might as well have said “a screwdriver.” “A copywriter,” I repeated. “I put words together that make people buy stuff.” He was one of my prospects who...
by Kevin Banet | Aug 14, 2021 | Social media marketing
You’ve heard all about how to use Facebook to boost your business beyond your wildest dreams. “Sure, but I’m not that into Facebook,” you say. You might be wondering if it’s possible to carry out a minimum level of Facebook promotion that...
