by Kevin Banet | Oct 4, 2018 | Legislation
Thinking of improving the safety of your home for your elderly loved one? A tax reduction for your efforts might be on the way. Seniors who need to remodel their homes to make them safer would benefit from a Congressional effort for a tax incentive. The bill would...
by Kevin Banet | Sep 29, 2018 | Customer retention, Marketing
Seniors and others who need living assistance usually want the independence and familiarity of living at home. As a home care provider, you have to meet these needs. Like any business, your home care service needs a continuous stream of new clients. You need to be...
by Kevin Banet | Sep 27, 2018 | Direct mail marketing
If you’re planning on sending mailpieces to your home care marketing prospects, here’s one direct mail marketing mistake you don’t want to make. It’s dropping your mailpieces in the mailbox without checking to see if your mailing is up to...
by Kevin Banet | Sep 25, 2018 | Customer retention, Print marketing
Don’t lose the loyalty of your home care clients! Most home care business owners and franchisers miss an essential part of their business – home care client retention. Many such business owners spin their wheels with various online and offline methods to...
by Kevin Banet | Aug 22, 2018 | Direct mail marketing
You might be able to accuse me of falling for “internet hype.” You’ve heard it in recent years. “Print media is dead. Everyone is online. Dump your regular mail budget.” I have to admit, I get caught up in it, too, now and then. After...
