by Kevin Banet | Oct 6, 2018 | Research
What’s the best use of your time when it comes to marketing your home care agency? Three days ago I attended a local senior care providers’ network meeting. I happened to sit next to a social worker who was head of the home care department of a local...
by Kevin Banet | Oct 5, 2018 | SEO
We review one home care website’s SEO Are you making one glaring error on your home care website? You might be putting in a lot of time writing interesting blog posts – but are you losing visitors because your posts are not SEO optimized? I’m sure...
by Kevin Banet | Oct 4, 2018 | Legislation
Thinking of improving the safety of your home for your elderly loved one? A tax reduction for your efforts might be on the way. Seniors who need to remodel their homes to make them safer would benefit from a Congressional effort for a tax incentive. The bill would...
by Kevin Banet | Sep 29, 2018 | Customer retention, Marketing
Seniors and others who need living assistance usually want the independence and familiarity of living at home. As a home care provider, you have to meet these needs. Like any business, your home care service needs a continuous stream of new clients. You need to be...
by Kevin Banet | Sep 27, 2018 | Direct mail marketing
If you’re planning on sending mailpieces to your home care marketing prospects, here’s one direct mail marketing mistake you don’t want to make. It’s dropping your mailpieces in the mailbox without checking to see if your mailing is up to...
