by Kevin Banet | Feb 18, 2019 | Marketing, News
Home care is a booming industry, but the training that is required of workers might not be enough, says a Feb. 17 Sunday Chicago Tribune article. Eight hours of training for home care aides might not be enough, the Tribune says. The question is being raised against a...
by Kevin Banet | Feb 5, 2019 | Public relations
I remember my first day on the job as a novice newspaper reporter. I slid into the chair and thought, where do I find the news? Well, I’m a newspaper reporter. I’m supposed to find it. The paper I worked for was a small Chicago-area suburban paper that...
by Kevin Banet | Nov 6, 2018 | Public relations
What I learned from a bucking bronco When I was just starting out as a newspaper reporter, a man from the advertising department came into the editorial room and asked me if I’d write a story about a new mechanical bull that a local bar had installed. These...
by Kevin Banet | Nov 2, 2018 | Print marketing
This month between 10,000 and 100,000 people will search for the term “home care agency.” A similar number are searching for “home health agency,” and “home health aide,” according to Google. Why? It could be that these people are...
by Kevin Banet | Oct 25, 2018 | Direct mail marketing
Superhero copywriter calls when I had pizza on the table If you were a bit-part actor in Hollywood, wouldn’t you be impressed if Harrison Ford called you? That’s how I felt when I got a call this evening from Bob Bly, a leading copywriter and author of 95...
