by Kevin Banet | Mar 29, 2019 | Customer retention, Direct mail marketing, Research
Like the girls at the dance A few years ago I knew a young periodontist who admitted that his marketing program was failing. He was good at his work and he had good help at his office. And yet he knew that the plane was reaching the end of the runway and he...
by Kevin Banet | Mar 16, 2019 | Copywriting, Sales
My TV interview – how storytelling sells hospice You want to convince your hospice prospects about the importance of your service, right? You know that there is a lot of ignorance out there – and yes, just plain resistance – in the area of dying,...
by Kevin Banet | Mar 8, 2019 | Public relations
You can get free publicity for your home care service with an old school method that still works. Yes, while big-city newspapers are in the decline, the smaller, suburban papers are still getting the advertising dollars that they need to survive. People still feel...
by Kevin Banet | Feb 26, 2019 | News, Public relations
Just out – our free whitepaper! We invite you to download our free whitepaper, “Seven Ways to Turn Bad Media Into Good For Your Home Care Service” by clicking on the title above. You’ll also receive practical and timely tips on marketing for...
by Kevin Banet | Feb 19, 2019 | Public relations
Do you ever hold your breath when you see a major newspaper or TV station in your area run a story on the home care industry? Uh-oh, here come the arrows, you might think. It’s usually at least partially bad news: Poor conditions. Untrained workers. The list...
