by Kevin Banet | Apr 19, 2019 | Customer retention, Senior issues
Cicero’s four advantages of old ageMarketing to home care clients involves engaging them with helpful insights into life’s problems. That means helping them deal with the struggles and perplexities of old age.Nothing seems more devastating than declining...
by Kevin Banet | Apr 11, 2019 | SEO, Website design
GoDaddy coaches you through the SEO process, asking that you include the page’s keyword phrase into the headline. Easy website designer for home care We’ve worked with various kinds of website builders, and GoDaddy’s version must be one of the...
by Kevin Banet | Apr 6, 2019 | Direct mail marketing, News
Postcards are more immediate and longer-lasting than emails. And your message is seen by every recipient. Veteran of printed promotion sees a growing potential in this medium Has internet marketing made traditional mail obsolete? Not hardly. Marketing that is mailed...
by Kevin Banet | Mar 29, 2019 | Customer retention, Direct mail marketing, Research
Like the girls at the dance A few years ago I knew a young periodontist who admitted that his marketing program was failing. He was good at his work and he had good help at his office. And yet he knew that the plane was reaching the end of the runway and he...
by Kevin Banet | Mar 16, 2019 | Copywriting, Sales
My TV interview – how storytelling sells hospice You want to convince your hospice prospects about the importance of your service, right? You know that there is a lot of ignorance out there – and yes, just plain resistance – in the area of dying,...
