by Kevin Banet | Jun 20, 2019 | Case study, Email marketing
These subject lines are sure to boost your senior care emails The subject line is the most crucial link in the chain when it comes to how well-read your newsletters will be. Whether it’s a phrase short or long, the subject line is your eye-opener, your elevator...
by Kevin Banet | Jun 12, 2019 | Business matters
(Sample mastermind plan included) I don’t know about you, but I am fascinated with old books. Tomes with yellowed pages, outdated type fonts. Sometimes the books even smell a bit. And you’ll find a low price stamped on them that will bring a wry smile to...
by Kevin Banet | May 25, 2019 | News
Forbes magazine The founder and CEO of a home care agency said that those in the industry must adapt themselves to current trends – or they will flat out fail. “A shifting regulatory environment and demographic pressures have begun forcing home care...
by Kevin Banet | May 18, 2019 | Customer retention, Print marketing
Irish pop singer Brian McFadden sings a popular playful melody “Be True to Your Woman.” In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to “risk it all for a moment of lust.” Let’s not get too...
by Kevin Banet | May 9, 2019 | Direct mail marketing
I don’t often provoke angry reactions from other marketers in the home care field. I don’t mean to. But when it happens, it’s good to take note that something important may be poking its nose up in the field. The brouhaha started when I recently...
