by Kevin Banet | Jun 30, 2022 | Lead generation
“Do people read long letters nowadays?” “That’s old school. Everything has gone to the internet.” These are two objections I have recently received from home care agency owners about our program to get more home care clients. These questions are good ones. But I have...
by Kevin Banet | May 26, 2022 | Lead generation, Sales
Right now, there are adult children of elderly parents looking for your home care company. They just don’t know your name. There are social workers in nursing homes looking for agencies such as yours to refer their clients to. I know. I’ve talked to them. They say...
by Kevin Banet | May 21, 2022 | Case study, Multichannel marketing
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
by Kevin Banet | May 5, 2022 | Case study
Covid was a difficult time for everyone. But sometimes when you step in to help someone, things just happen to work out right. When Joshua Placencio’s grandfather became ill, he had to quit his job as an activities assistant for a physical rehab company in...
by Kevin Banet | Apr 13, 2022 | News
When a family member is dying, adult children are often confused, or don’t know the options available to them to make end-of-life decisions easier. “Families often don’t know how to let go,” said Eric Parker, a lawyer and volunteer who spoke for the advocacy group...
