by Kevin Banet | May 21, 2022 | Case study, Multichannel marketing
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
by Kevin Banet | May 5, 2022 | Case study
Covid was a difficult time for everyone. But sometimes when you step in to help someone, things just happen to work out right. When Joshua Placencio’s grandfather became ill, he had to quit his job as an activities assistant for a physical rehab company in...
by Kevin Banet | Apr 13, 2022 | News
When a family member is dying, adult children are often confused, or don’t know the options available to them to make end-of-life decisions easier. “Families often don’t know how to let go,” said Eric Parker, a lawyer and volunteer who spoke for the advocacy group...
by Kevin Banet | Apr 7, 2022 | Website design
Does your home care website stink? If so, your brand is suffering. And it could be easily fixed. Yes, you can judge a book by its cover. That’s why home care and senior service websites that don’t look good are losing clients they deserve to have. Website experts say...
by Kevin Banet | Apr 5, 2022 | SEO, Website design
How important are the looks of your website in gaining new business? A lot, it turns out. Did you know that Google employs more than ten thousand real, live people around the world to review websites to help determine ranking? The number could be many tens of...
