by Kevin Banet | Aug 5, 2022 | Client Acquisition Program
I learned something new when I went to a meeting of senior service healthcare professionals the other day. After giving my elevator pitch to the crowd, an attendee came up to me later and asked for my flyer. I had mentioned our new marketing plan designed for home...
by Kevin Banet | Jul 23, 2022 | Client Acquisition Program, Direct mail marketing
It happens too often. You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting. You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well...
by Kevin Banet | Jun 30, 2022 | Lead generation
“Do people read long letters nowadays?” “That’s old school. Everything has gone to the internet.” These are two objections I have recently received from home care agency owners about our program to get more home care clients. These questions are good ones. But I have...
by Kevin Banet | May 26, 2022 | Lead generation, Sales
Right now, there are adult children of elderly parents looking for your home care company. They just don’t know your name. There are social workers in nursing homes looking for agencies such as yours to refer their clients to. I know. I’ve talked to them. They say...
by Kevin Banet | May 21, 2022 | Case study, Multichannel marketing
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
