Growth Through Marketing Blog
Seven steps to help your website’s marketing muscle
How important are the looks of your website in gaining new business? A lot, it turns out. Did you know that Google employs more than ten thousand real, live people around the world to review websites to help determine ranking? The number could be many tens of...
Case managers increasingly in the crosshairs of malpractice suits
Concerned about getting sued as a case manager in your job? It could happen to you. Case managers are increasingly in the crosshairs of malpractice lawsuits, according to a speaker at last week’s CMSA convention in the Chicago area. A lawsuit involving an elderly...
Can you handle the truth? Top sales training for healthcare marketers
My ears blistered. But Mike was telling me the truth. “Kevin, have you gotten this person to buy from you?” “No, but he’s interested,” I stammered. I had been trying to make a sale by phone after a personal visit. But my mistake was a common fault. I didn’t move the...
Longer video on sales enablement for home care
Here is a longer, seven-minute presentation of how sales enablement can help the home care and home healthcare industry.Read here for a more thorough explanation of the presentation made at the Illinois Continuity of Care meeting.
Video: How can sales enablement help the home care industry?
My slide presentation about sales enablement was not as stunning as a Steven Spielberg thriller. But we had a good crowd at the recent event sponsored by the Continuity of Care in Illinois. There were questions at the end, and I could not help but think that many in...
Secrets of Sales Enablement Seminar Feb. 15, 2022
The landscape of today's successful sales strategies is changing at warp speed! Artificial intelligence is helping the work of sales by leaps and bounds. And yet direct contact and the phone maintain their essential role in the conversion process. It's not either/or....
The groundhog speaks about your healthcare’s future…
Can the nation’s groundhog predict the next six weeks of business success for your healthcare company? Probably not. They say that Punxsutawney Phil saw his shadow this week and thus we are in for another six weeks of the cold stuff. The famous groundhog is correct...
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