by Kevin Banet | May 18, 2019 | Customer retention, Print marketing
Irish pop singer Brian McFadden sings a popular playful melody “Be True to Your Woman.” In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to “risk it all for a moment of lust.” Let’s not get too...
by Kevin Banet | Apr 26, 2019 | Customer retention, Marketing
Which methods do home care agencies find successful? As a home care agency, you need good marketing like a man in a desert needs water. But are you running up against a brick wall in your efforts? You might think, this or that method doesn’t seem to work, Many...
by Kevin Banet | Apr 19, 2019 | Customer retention, Senior issues
Cicero’s four advantages of old ageMarketing to home care clients involves engaging them with helpful insights into life’s problems. That means helping them deal with the struggles and perplexities of old age.Nothing seems more devastating than declining...
by Kevin Banet | Mar 29, 2019 | Customer retention, Direct mail marketing, Research
Like the girls at the dance A few years ago I knew a young periodontist who admitted that his marketing program was failing. He was good at his work and he had good help at his office. And yet he knew that the plane was reaching the end of the runway and he...
by Kevin Banet | Oct 12, 2018 | Customer retention
Home care companies do best to retain their current clients You’ve heard of “Love Potion No. 9,” right? Those of us in the home care industry fall prey to the same impulse as any other business: we chase after the shiny new object. Yes, that new...
by Kevin Banet | Sep 29, 2018 | Customer retention, Marketing
Seniors and others who need living assistance usually want the independence and familiarity of living at home. As a home care provider, you have to meet these needs. Like any business, your home care service needs a continuous stream of new clients. You need to be...
