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When your marketer quits, you’ve also lost this

by Kevin Banet | Jul 23, 2022 | Client Acquisition Program, Direct mail marketing

It happens too often. You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting. You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well...
Growing like a breeze – omnichannel marketing

Growing like a breeze – omnichannel marketing

by Kevin Banet | Jan 12, 2022 | Direct mail marketing, Email marketing

Reaching behind the castle wall You may have wondered about all the hubbub behind omnichannel marketing. Omnichannel marketing is the coordination of different promotion methods to reach the same prospects. Thus, marketing collateral in various forms is sent to the...
Teen driving and caregiving – the challenges of both

Teen driving and caregiving – the challenges of both

by Kevin Banet | Oct 21, 2021 | Copywriting, Direct mail marketing, Email marketing

Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice – fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time...
Case study: Get 5-star ratings with this simple method

Case study: Get 5-star ratings with this simple method

by Kevin Banet | Sep 14, 2020 | Case study, Direct mail marketing

Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
The People magazine technique

The People magazine technique

by Kevin Banet | Feb 28, 2020 | Case study, Direct mail marketing

Reaching your referring partners Discharge planners, nurses and doctors are super-hard to reach, right? It’s like trying to crack a stone egg. Well, I just got off the phone with one of my clients, Kurt Hjelle of Oswego, IL for whom we here at Savvy Senior...

Reach your prospects with postcard marketing

by Kevin Banet | Jul 23, 2019 | Direct mail marketing

Do you want to engage your home care clients like never before? Why not try postcard marketing? Do you want to gain other services from your current clients, or turn your prospects into paying clients? Many home care agencies miss the opportunity to connect with their...
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