by Kevin Banet | Aug 15, 2022 | Client Acquisition Program, Direct mail marketing, Email marketing
I’ll never forget a short but curious conversation I had at a youth convention. “Are you Kevin Banet?” the woman asked me. “Yes, I am.” “Are you Kevin Banet?” She asked a second time. Apparently, she had received my emails, but could hardly believe it when she...
by Kevin Banet | Jul 23, 2022 | Client Acquisition Program, Direct mail marketing
It happens too often. You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting. You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well...
by Kevin Banet | Jan 12, 2022 | Direct mail marketing, Email marketing
Reaching behind the castle wall You may have wondered about all the hubbub behind omnichannel marketing. Omnichannel marketing is the coordination of different promotion methods to reach the same prospects. Thus, marketing collateral in various forms is sent to the...
by Kevin Banet | Oct 21, 2021 | Copywriting, Direct mail marketing, Email marketing
Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice – fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time...
by Kevin Banet | Sep 14, 2020 | Case study, Direct mail marketing
Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
by Kevin Banet | Feb 28, 2020 | Case study, Direct mail marketing
Reaching your referring partners Discharge planners, nurses and doctors are super-hard to reach, right? It’s like trying to crack a stone egg. Well, I just got off the phone with one of my clients, Kurt Hjelle of Oswego, IL for whom we here at Savvy Senior...
