by Kevin Banet | Nov 9, 2021 | Email marketing
My numbers prove it You’ve heard it many times – no one reads emails any more. That’s a bold-faced lie. Or at least it’s misinformation. I’ll explain why. You hear about low open rates all the time. Mailchimp says that the open rate for emails across all industries is...
by Kevin Banet | Oct 21, 2021 | Copywriting, Direct mail marketing, Email marketing
Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice – fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time...
by Kevin Banet | Mar 25, 2021 | Advertising, Email marketing, Facebook marketing
Stuck in a publicity rut? Here are five quick resolutions to boost your marketing program for 2021. 1. Get more Facebook likes Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost...
by Kevin Banet | Apr 3, 2020 | Case study, Email marketing
The next-day email knocks ’em dead If your email open rate for your home care clients is 25%, that’s about average. But why be satisfied with average? Reach high. In this article, imagine that I am the famous college basketball coach Bobby Knight. I want...
by Kevin Banet | Jan 19, 2020 | Email marketing, Research
Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours. Local agencies – those not part of a national chain – are interested in...
by Kevin Banet | Jun 20, 2019 | Case study, Email marketing
These subject lines are sure to boost your senior care emails The subject line is the most crucial link in the chain when it comes to how well-read your newsletters will be. Whether it’s a phrase short or long, the subject line is your eye-opener, your elevator...
