by Associate Editor | Feb 20, 2026 | Advertising, Client retention, Copywriting, Facebook marketing, Lead generation, Marketing, Multichannel marketing
And How to Fix Them to Win More Clients Home care agency owners: Do you feel frustrated because your ad marketing strategy seems to be stuck in the doldrums? We’re talking here specifically about paid social media advertising. If your pipeline of good prospects has...
by Kevin Banet | Feb 5, 2026 | Advertising, Facebook marketing, Lead generation
If you’re running Meta / Facebook ads for a home care agency or senior service company, you’ve likely learned a hard truth: most “cheap” leads aren’t serious buyers. They click, fill out a form, and then disappear—or worse, they were never truly looking for care in...
by Kevin Banet | Jan 23, 2026 | Facebook marketing, Lead generation, Meta, Videos
Meta’s Andromeda Will Boost Senior Service Ads If you’re a home care agency owner using Meta’s Facebook or Instagram ads to attract new clients, there’s an important shift you need to understand. Your ads may be underperforming—not because social media...
by Kevin Banet | Apr 16, 2025 | Advertising, Email marketing, Facebook marketing, Lead generation, Print marketing
Need outside marketing for your home care agency? After reaching a certain level of growth, every home care agency needs regular promotion to ensure a constant flow of clients. With all the techniques and media systems out there, it only makes sense that an agency...
by Kevin Banet | Feb 18, 2024 | Advertising, Facebook marketing, Lead generation
Click straight to the subhead: FirstHeadingSnares of online adsSenior home care marketing — the secrets of expertsIntegration softwareSwiss watch advertising efficiency Want to find more senior care clients for your senior services company? Pick up your marketing...
by Kevin Banet | Mar 25, 2021 | Advertising, Email marketing, Facebook marketing
Stuck in a publicity rut? Here are five quick resolutions to boost your marketing program for 2021. 1. Get more Facebook likes Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost...
