by Kevin Banet | Feb 23, 2026 | Advertising, Lead generation
How Far Can AI Take You? Sure, AI is everywhere. But AI doesn’t create great marketing.Clear positioning does. AI doesn’t build trust.Strong messaging does. AI doesn’t differentiate your agency.A compelling advantage does. For home care companies and senior service...
by Associate Editor | Feb 20, 2026 | Advertising, Client retention, Copywriting, Facebook marketing, Lead generation, Marketing, Multichannel marketing
And How to Fix Them to Win More Clients Home care agency owners: Do you feel frustrated because your ad marketing strategy seems to be stuck in the doldrums? We’re talking here specifically about paid social media advertising. If your pipeline of good prospects has...
by Kevin Banet | Feb 5, 2026 | Advertising, Facebook marketing, Lead generation
If you’re running Meta / Facebook ads for a home care agency or senior service company, you’ve likely learned a hard truth: most “cheap” leads aren’t serious buyers. They click, fill out a form, and then disappear—or worse, they were never truly looking for care in...
by Kevin Banet | Jan 23, 2026 | Facebook marketing, Lead generation, Meta, Videos
Meta’s Andromeda Will Boost Senior Service Ads If you’re a home care agency owner using Meta’s Facebook or Instagram ads to attract new clients, there’s an important shift you need to understand. Your ads may be underperforming—not because social media...
by Kevin Banet | Apr 16, 2025 | Advertising, Email marketing, Facebook marketing, Lead generation, Print marketing
Need outside marketing for your home care agency? After reaching a certain level of growth, every home care agency needs regular promotion to ensure a constant flow of clients. With all the techniques and media systems out there, it only makes sense that an agency...
by Kevin Banet | Feb 22, 2025 | Lead generation, Pay-per-click ads
Have you ever felt that the home care leads that you purchased were duds? That you were given fake contact info? You might be surprised, but here’s what we found in our simple study of 25 recent home care leads. We tracked down each of these leads. You’ll also...
