by Kevin Banet | Jan 23, 2026 | Facebook marketing, Lead generation, Meta, Videos
Meta’s Andromeda Will Boost Senior Service Ads If you’re a home care agency owner using Meta’s Facebook or Instagram ads to attract new clients, there’s an important shift you need to understand. Your ads may be underperforming—not because social media...
by Kevin Banet | Feb 23, 2022 | Lead generation, Videos
Here is a longer, seven-minute presentation of how sales enablement can help the home care and home healthcare industry. Read here for a more thorough explanation of the presentation made at the Illinois Continuity of Care meeting. Let's Talk! ... Click to Make...
by Kevin Banet | Feb 16, 2022 | Lead generation, Sales, Videos
My slide presentation about sales enablement was not as stunning as a Steven Spielberg thriller. But we had a good crowd at the recent event sponsored by the Continuity of Care in Illinois. There were questions at the end, and I could not help but think that many in...
by Kevin Banet | Nov 11, 2021 | Copywriting, Videos
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service. Thus, copywriting clearly offers a call...
by Kevin Banet | Apr 6, 2021 | Lead generation, Pay-per-click ads, Videos
In this video, Kevin Banet, of Savvy Senior Marketing, explains how Facebook pay-per-click ads can be used to find adult children of seniors who need various kinds of senior services. This video’s essentials: Do you have enough marketing collateral to make ads...
by Kevin Banet | May 7, 2020 | Research, SEO, Videos
Our data study – 36% increase for Google My Business How important is it to claim your Google My Business listing for your home care agency? A lot, we found out. The Google My Business feature has been around for a few years. Our data study found that it makes a...
