Direct mail works
Have you ever asked yourself the question, “Will a direct mail marketing campaign work for a home care company like mine?”
We hope that what we have to say here will make you rethink your game plan for marketing your home care agency.
We’ve been calling home care companies recently, telling them about using our system to gain home care clients. And frankly, the responses we’ve been getting on the phone are showing me that there is a missing link in the minds of many small businesses. It’s as subtle as a stealth bomber that gets under the radar.
Direct mail marketing, through the post office works, and we’ve seen it work.
What I’m talking about is the effectiveness of direct mail marketing on existing and future home care clients.
To put it plainly, print sells. It’s tactile, attractive, and has staying power — more so than ephemeral emails.
And yet it’s like I’m telling people about gold on Mars.
Many small businesses just don’t get it.
Pre-internet generation
Direct mail (sent through the Post Office) holds its own — especially for people in their 50’s and older who grew up pre-internet. These folks include the adult children who are making the decisions for their elderly parents.
The printed newsletter that lands on the kitchen counter or dining room table has staying power. An attractive, colorful mailpiece is kept for days or weeks, or is even taped onto the refrigerator. It keeps hammering out its message.
Heck, we’ve gotten responses from social workers in nursing homes after sending them greeting cards to schmooze them. “Oh, yes. I got your card,” one of them said to me recently. So I know it works.
That’s why we’ve come out with our “Boomer News” newsletter. Its goal is to get new clients through referrals to your agency.
Bonding with your clients
Our newsletter will endear your clients to you and your brand. They will feel a special bond with you. They will see the newsletter as a gift and reciprocate by referring their friends and family to you.
It’s attractive, timely and personal. It’s branded to your company, with your logo and photo — but it’s not a brochure. This newsletter is the point of the spear of our new Client Referral Program.
Here are three points that makes our newsletter, “Boomer News,” work:
- “Boomer News” contains a personal column from you, the owner (contact us for more about this).
- “Boomer News” contains unique news, visuals and humor that is not salesy or overly-promotional.
- “Boomer News” asks for referrals and offers a reward for providing them.
So if you’re wondering if direct mail is a good idea for home care agency marketing — now you know.
Frankly, we don’t know of any other marketing system like this one around. Why not try it and see if it works for you?
Click here to learn more about how our Client Referral Program uses direct mail marketing.
