Overview of home care marketing

Image of farmer with home care marketing services

Need outside marketing for your home care agency?

After reaching a certain level of growth, every home care agency needs regular promotion to ensure a constant flow of clients. With all the techniques and media systems out there, it only makes sense that an agency employs the help of marketing professionals — especially ones that specialize in reaching out to elderly clients and their adult children with home care needs.

We at Savvy Senior Marketing provide a regular monthly service of marketing. We can also provide one-off tasks, such as writing a press release. Here is an overview of our home care marketing services.

Our home care marketing services

  • Brand Strategy Program. Discover your company’s mission and how you want to be perceived by your clients and prospects. Read more about our Brand Strategy Program.
  • Referral Partner Program. Find and develop relationships with rehab and SNF social workers, geriatric care managers, etc. Read more about our Referral Partner Program.
  • Boomer Newsletter Program. A monthly newsletter personalized to your home care company. Read more about our Boomer Newsletter Program.
  • Direct Mail. Printed mail, such as greeting cards, letters, newsletters, etc. Read our articles about direct mail marketing.
  • Printed Material. Brochures, flyers, posters, Info sheets, business cards, etc. Read our articles about print marketing.
  • Facebook ads (pay per click). Read more about our Facebook advertising service.
  • Social Media. Posts on Facebook and Instagram. Read more about Facebook social media.
  • Local SEO (Search engine optimization). Local searches, on-page and off-page optimization, Google My Business, etc. Read more about our Search Engine Optimization program.
  • Content Marketing. Blogs, articles, social media posts, etc. Read about our copywriting service.
  • Gift Items. Branded pens, pads of paper, hats, etc. Contact us.
  • Email Marketing. Automated email series, seasonal emails, setup of email software, etc. Read more about our Email Marketing Program.
  • Website Design. Using hosted website firms, such as Wix, Weebly, or GoDaddy. Read about our website design.
  • Video Marketing. Host online webinars on topics such as elder care, dementia, or home safety. YouTube setup. Read about video marketing.
  • Public Relations. Press releases sent to local and national media markets. Read about press releases and PR.
  • Caregiver Recruitment. Via Facebook page and website enhancement.

Home care marketing by Savvy Senior Marketing

Here are the advantages of choosing our company for your home care marketing services.

  • We are flexible in designing a marketing program for your exact needs.
  • We are educated about the home care and senior services market. No need to explain your business or the needs of your clients.
  • We are tech savvy and yet understand the personal touch in sales and marketing.
  • Kevin Banet, our president, answers his phone and is nearly always available.
  • We specialize in marketing for home care agencies and are always improving our outreach methods.

So if you’re looking for home care marketing services, contact us to see if we’re a good fit for you.

Read about how we work or about how we got started.

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