by Kevin Banet | Sep 14, 2020 | Case study, Direct mail marketing
Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
by Kevin Banet | Aug 13, 2020 | Coronavirus/COVID-19
Are your home care marketers facing locked doors at care facilities? Yes, the prospecting landscape for home care salespeople has radically changed in the light of the COVID-19 outbreak. It’s been six months since the virus restrictions began in March, and...
by Kevin Banet | Aug 6, 2020 | SEO
Chicago is known as a city of neighborhoods. But not everyone acts neighborly – something I learned rather abruptly one day. Some years ago I stopped two gang members from getting into a fight on a church playground. I sensed trouble and stepped in between them. It...
by Kevin Banet | Jun 13, 2020 | SEO
Right at Home has got it right. So has Synergy HomeCare. They both have optimized website pages for Orland Park, a city in the southwest Chicago suburbs that they serve. Thus, these home care agencies are able to attract home care prospects who are looking for good...
by Kevin Banet | May 13, 2020 | SEO, Website design
Do you have hundreds of poor-quality pages on your home care agency website? In the old days of search engine optimization, content was king. Many home care owners just stuffed their websites with as many pages as possible. Or paid other people to do so. These pages...
