by Kevin Banet | Nov 20, 2020 | Social media marketing
Does your website have social proof? When a home care prospect wants to know more about your agency, they look for social proof. If they haven’t received a recommendation from a trusted friend, they want to know what others are saying about you. Thus they turn...
by Kevin Banet | Sep 23, 2020 | Website design
Our study of home care websites Is your home care website losing money? If you’ve spent time and money putting up your site, you would probably be upset to find that it is wasting money as a marketing tool. We at Savvy Senior Marketing looked at the websites of...
by Kevin Banet | Sep 14, 2020 | Case study, Direct mail marketing
Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
by Kevin Banet | Aug 13, 2020 | Coronavirus/COVID-19
Are your home care marketers facing locked doors at care facilities? Yes, the prospecting landscape for home care salespeople has radically changed in the light of the COVID-19 outbreak. It’s been six months since the virus restrictions began in March, and...
by Kevin Banet | Aug 6, 2020 | SEO
Chicago is known as a city of neighborhoods. But not everyone acts neighborly – something I learned rather abruptly one day. Some years ago I stopped two gang members from getting into a fight on a church playground. I sensed trouble and stepped in between them. It...
