by Kevin Banet | Nov 2, 2018 | Print marketing
This month between 10,000 and 100,000 people will search for the term “home care agency.” A similar number are searching for “home health agency,” and “home health aide,” according to Google. Why? It could be that these people are...
by Kevin Banet | Oct 25, 2018 | Direct mail marketing
Superhero copywriter calls when I had pizza on the table If you were a bit-part actor in Hollywood, wouldn’t you be impressed if Harrison Ford called you? That’s how I felt when I got a call this evening from Bob Bly, a leading copywriter and author of 95...
by Kevin Banet | Oct 15, 2018 | SEO
Are you searching for ways to compete with national franchises with your own private home care company? How can you compete with their large ad campaigns, or their sophisticated SEO programs? Many private home care companies, especially those starting up, struggle to...
by Kevin Banet | Oct 13, 2018 | Senior issues
Just last night someone from the rehab center where my dad is staying came to my sister’s home. They wanted to see what kind of home modifications were needed to accommodate him, since he would be coming home soon. My dad, age 92, has been recovering for about a...
by Kevin Banet | Oct 12, 2018 | Customer retention
Home care companies do best to retain their current clients You’ve heard of “Love Potion No. 9,” right? Those of us in the home care industry fall prey to the same impulse as any other business: we chase after the shiny new object. Yes, that new...
