by Kevin Banet | Dec 7, 2021 | Case study, Copywriting, Email marketing
When I was in journalism school, the students used to joke about the phrase our teacher used to criticize our poor writing. He would quip in a gravelly voice, “This story needs major surgery.” Well, I came across an example of just such an article. While looking on a...
by Kevin Banet | Dec 7, 2021 | Case study, Copywriting, Email marketing
In a previous article, “A perfect email that’s sure to flop,” we talked about an email that appears at first glance to be well written but will fail as a sales tool. Here the explanation continues. In his 530-word email, an executive in the trucking...
by Kevin Banet | Nov 11, 2021 | Copywriting, Videos
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service. Thus, copywriting clearly offers a call...
by Kevin Banet | Oct 24, 2021 | Case study, Copywriting, Print marketing
It takes some real people skills to produce what seems like a simple marketing piece. Here’s a day-by-day story of how we designed a one-sided flyer for an online payment company in two weeks. We were asked to produce a PDF flyer that would display its payment service...
by Kevin Banet | Oct 23, 2021 | Copywriting
If you’ve ever raised a child, you probably nodded your head with me while reading about my experience in my blog post about teaching my teen to drive. If so, you’ll see the power of how storytelling can work for your home care company. Are you doubting...
by Kevin Banet | Oct 21, 2021 | Copywriting, Direct mail marketing, Email marketing
Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice – fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time...
