by Kevin Banet | May 26, 2022 | Lead generation, Sales
Right now, there are adult children of elderly parents looking for your home care company. They just don’t know your name. There are social workers in nursing homes looking for agencies such as yours to refer their clients to. I know. I’ve talked to them. They say...
by Kevin Banet | Feb 23, 2022 | Lead generation, Videos
Here is a longer, seven-minute presentation of how sales enablement can help the home care and home healthcare industry. Read here for a more thorough explanation of the presentation made at the Illinois Continuity of Care meeting. Let's Talk! ... Click to Make...
by Kevin Banet | Feb 16, 2022 | Lead generation, Sales, Videos
My slide presentation about sales enablement was not as stunning as a Steven Spielberg thriller. But we had a good crowd at the recent event sponsored by the Continuity of Care in Illinois. There were questions at the end, and I could not help but think that many in...
by Kevin Banet | Feb 11, 2022 | Lead generation, Multichannel marketing, Sales
The landscape of today’s successful sales strategies is changing at warp speed! Artificial intelligence is helping the work of sales by leaps and bounds. And yet direct contact and the phone maintain their essential role in the conversion process. It’s not...
by Kevin Banet | Oct 6, 2021 | Case study, Finding caregivers, Lead generation
What home care agency would not want good, qualified caregivers to take care of their clients? A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers. After designing a collection of ads with...
by Kevin Banet | Apr 13, 2021 | Lead generation, Pay-per-click ads
A good caregiver’s personal values run as deep as a well. Such a person shows true compassion for their client, and their relationship goes beyond punching a time clock. And yet how do you find a good one? Pay-per-click ads can be used to find good caregivers. This...
